I’m curious, if you are an employee, i.e. not a business owner, do you see any value in being on LinkedIn beyond it being just your CV (Resumé)? Have fun by looking up that word (Resumé), because the internet has no idea how to spell that and neither do I!
Since I’ve been training professionals in how to get the most from LinkedIn, I’ve noticed overwhelmingly that the largest disbelievers are those that are employed and not business owners. Business owners are totally different, they understand and appreciate the power of a professional network like LinkedIn, the need to grow it and leverage that network.
The only time an employee feels they need to improve their LinkedIn profile, grow their network and be more active on LinkedIn is when they are out of a job or they are looking to move careers.
Employees are not the only ones, employers don’t get it either. If they did understand LinkedIn’s potential power they would include LinkedIn as one of their employees’ roles and objectives. They make the mistake of believing too that LinkedIn is a CV (Resume) platform. I don’t blame them though, LinkedIn still makes over 60% of their revenue from talent solutions, the hidden recruitment engine only available to those that pay handsomely for the privilege.
Anyway, employers and it’s employees need to take LinkedIn seriously for two massively big and simple reasons.
Brand consistency and Customer loyalty.
When potential customers search out company employees your brand would benefit hugely from well crafted employee profiles, great personal and business stories and brand consistency.
Some companies still don’t have a company page and those that do, its employees don’t know how to connect their job experience section to those company pages. Probably THE most basic of requirements on an employee LinkedIn profile. If you just see the grey building image on your profile, then you haven’t connected to your organisation’s company page, if there is one.
It’s a simple error to fix, the organisation has to create a company page and the employee needs to edit their profile to locate the company page and pull the logo into their job experience section.
Finally then, we’ve all come across the saying;
‘What gets measured, gets done’. Discussing your employee’s LinkedIn profile as part of their objectives will be a great way to ensure that everyone in the organisation improves their profile for the benefit of themselves, as well as the company’s brand.
If the employee just spends 20-minutes per day developing their profile and being active on LinkedIn, it will make a massive difference to the organisation's brand reputation and overall recognition.
In a previous article I suggested ways in which anyone can be active on LinkedIn in just 20-minutes per day. Take the 20-minute per day challenge now!
Employee! Help your employer and get your LinkedIn profile looking great.
Employer! Help your employees by adding LinkedIn to their roles and responsibilities and have it as part of their key quarterly objectives.
Wishing you massive success.