In the image above, the part of the sentence that grabbed my attention is ‘we stand for something meaningful’.
Deciding what content to write and publish is the easy bit. Seriously it is becoming easier, because there are so many great content writers out there, which means our subconscious is absorbing it and eventually this comes out in our own content.
The tougher part is making it connect to your purpose, your passion and making it meaningful.
Most content nowadays is forgettable, even the headlines are so sensational that they are becoming a massive turn off. The professional media is trying desperately to get our attention.
Whether you are in employment or running your own business, you have a desire to feel valued, for your contribution to be meaningful and deliver something that will have an impact on people’s lives. Most of us have those desires. And even if we don't have those desires for our business, we will have those for our family.
There is a meaning, a purpose to all our lives and maybe you are not fully aware of it yet, it is vital that you understand what it is when you are writing content.
If your content is just about what you do and how you do it, i.e. selling yourself then you are, sorry to say, going in the wrong direction.
Simon Sinek is a master at teaching us how to become better at defining our purpose, our WHY? I have included his best video to explain this below. It's only had 30+ million view so far, so he must be on to something right?
Our ‘why’ has to be evident in what we say, what we write and how we market. Basically all our content.
The reader has to feel a connection with you beyond the words, the facts and the content. She needs to be convinced that you are congruent with your content and have written it with the right intention and with purpose and meaning.
If you are not clear on how to do this, start with thinking about why you do what you do? What you love about what you do and how you would like to make an impact in the world or maybe closer to home in your community. Once you start getting clarity about this and portray this through the content you write or share, your audience will feel a closer connection to you, a deeper feeling of trust will develop and a greater connection will emerge.
Defining yourself by metrics alone is never enough. Awards and league tables are the result of ego and self congratulations. You can only ever measure yourself, your business, the impact on your community, by the amount of change that is taking place as a direct result of your purpose.
How are you articulating your purpose in your content?
I'd love to learn and I am sure others would to, so help us out and share your answer below.
LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)
Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.
#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance
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