I engage with dozens of individuals each and every week and discuss the merits or otherwise of Social Media. Nowadays the workplace consists of different generations all trying to work together to fulfill a company’s mission.
The trouble is most of us don't have a clue how we can ensure that all the different generations get on together, let alone catering for them in the social media stakes.
Let me share what I mean in a bit more detail.
Born between 1925-1945, you're a traditionalist, 1946-1964 and you are the famous baby boomer, the largest population group on earth. Gen X 1965-1979, Gen Y 1980-2000 and Gen Z 2001-now.
If you're a traditionalist you may already be retired or you will be in a mentoring and/or chairing capacity or very likely to be working in the 3rd sector.
As a traditionalist you value respect above all else. So being mentioned in a tweet incorrectly, accused of some wrong doing, you’ll be on the phone to your lawyer promptly. Not being shown respect is a major issue for you.
Baby boomers really value relationships. That's probably why this group is one of the largest on Facebook, which in essence is a massive relationship community.
Believe it or not Gen X value life/work balance and these will be CEO’s who tell their teams to leave on time and spend more time with their families, making them more productive at work and satisfied with life. Social Media more than likely is a way to relax for them. Something traditionalists and boomers would never even consider as relaxing!
Gen Y, want to be heard, they are likely to be the most prolific on twitter, making their opinions known to the world and feel happiest when they receive likes or retweets. It means someone’s listening to them.
Gen Z, are too young I know, but watch out, they will be there soon and despite age restrictions on social networks, they've already been active for a couple of years and by the time they get to work, they will have been active for 7 years or so.
Most of us have only been active for a few years!
With all of these different generations working side by side, you can learn a huge amount about them from just watching their social network activity or maybe even the lack thereof.
It allows you some insight into how they relate to the other generations too.
Would you put a Boomer alongside a Gen X and get them to learn from each other or do you let all the Gen X and Y’s sit together in a pool and feed of each other?
Respecting diversity is important in communities, appreciating how they behave on social media, with some of THE largest communities on the globe, is becoming even more important.
Wishing you massive success always.