Well that's a tough one, I can think of loads. Its easier to say what 3 things you must do when you get up in the morning then decide which are the '3 Must Do's to Win Business and Get More Leads'. Bathroom, Shower, Breakfast and sometimes in reverse order!
In my view the following 'Must Do's' are quite basic and of course as we know the basics are often forgotten.
So here goes;
1. Stop talking about yourself and start listening!
You have two ears, two eyes and JUST one mouth. A common mistake I see all the time is over-promotion. STOP! When you engage with someone either face to face or online, listen, watch and learn. Its in the stories they tell you, they share the secrets of what they need. SHUT UP! Do not be tempted to jump in and solution sell at the first opportunity of hearing their need. It could well be a false direction they are trying to send you in and after all nobody will truly say what they are struggling with. That would be too obvious, too revealing, too embarrassing and definitely not English. All is actually OK, if the government just got their act together, we would be OK. DON'T! Get drawn into politics, focus on the job in hand and ask the most important question, which is; 'What Else?'
2. How can you assist in ways that are not profitable for you but profitable for your prospect?
Business is built on trust and the fastest way to build trust is to do something for someone without expecting anything back in return. When doing your listening whether face to face or online, listen out for clues as to who they wish to meet and who their ideal prospect is. In fact if they don't give you those clues, which actually most people don't, then you MUST ask the question. It is highly probable that you know someone, who knows someone and before you know you could make an introduction. With the power of LinkedIn this is now very easy to do. Its YOUR job to deliver the potential prospect to your prospect. Trust is built on what you DO for people, not what you COULD do for them.
3. Its a numbers game, but they don't add up until you get personal!
Yes indeed, you have to kiss a few frogs before you find the ideal prospect, however you also need to get to know your network better than you actually do. In my experience you have an intimate network of only 150 people. I call these the 'Power 150'. These are the ones you need to leverage more than you are actually doing. Can you tell me what these 150 people do, who they want to get in front of and what their personal aspirations are? Whether you meet them face to face or via a video call, it doesn't matter, but get intimate, get to know who they are and what their business is about. They are the ones who will help you find the business that you need. As humans we will remember those that make the most noise. I'm not saying be noisy, but definitely be there alongside them, so they notice you. So now go and make a list of your 'Power 150'!
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