With the majestic rise of YouTube, there really is no excuse for any of us not to be making more use of video in our communications with clients, training of our employees and using it to get our marketing message out.
The images are from an infographic commissioned with research data from the following 3 companies; smallbiztrends.com | getresponse.com | emailmarketingreports.com and gives us an idea about how important video is in email marketing.
It reports that around 80% of small businesses see videos as a vital medium through which to communicate to their audience. With around 88% of companies considering video most effective in training courses (29%), product demos (22%), product promotions (19%) and customer testimonials (18%).
I have certainly started focussing more on video, whether it is to explain a concept in social media or assist people in getting their marketing message out to prospects.
I have also learned from Fusion Universal, that presentations never need to be dull any longer. Instead of the usual death by PowerPoint it's more effective to create a 2-3 minute video, which you play at the presentation, and gives the client the essence of your proposal. Then you can spend most of the meeting discussing it, rather then taking up most of the meeting discussing your presentation or demo.
You can literally see the delight on people's faces, when they have just watch a short video and "get it". It solves a massive problem and that is "attention-span". Most of us struggle to concentrate for more than 5 minutes sitting through a presentation. Our mind is always thinking and even when someone is talking to you, you are thinking. Even when you are reading this you are thinking and our thinking wanders from thinking about the subject being discussed or presented to our personal thoughts, back and forth.
What we do a lot is deciding whether we agree with something or not and we get ready with our critical questions and objections in the first place. This I believe comes from our primeval survival response to believing that this may be threatening to us in some way. Therefore I have to ask some challenging questions, to make sure that I will be safe. Does that make sense?
Anyway enough of the "Philosophy".
My recommendation to you is to investigate the use of video more in your endeavours on the web and with your marketing activities. It will continue to grow and it's time to become more active with it.