I know it's not your fault, you’re browsing inside the LinkedIn app, suggestions keep popping up all over the place about who you should connect to, displaying a large ’+’ sign or a ’connect’ button and as your finger slides across it, the invite has fired off!
And the recipient receives an invite with one of the following messages; ’Join my network on LinkedIn’ or ’Michael, please add me to your LinkedIn network’.
Did you know the individual? Had you just met at a meeting? I'm sure they’ll be fine with it, if that's the case. The trouble is the majority and I really mean the majority of members send the standard invite. It's not my fault, I hear you cry, it's LinkedIn, they don't allow you to send a personalised invite via the apps. Correct now you know this, stop inviting from the apps. Go to the website and do it there and do it properly.
Send a decent message to the individual and give them a reason to click the accept button. Be honest and tell them why? Because when they receive that sterile message from you, you've already started on the back foot. If you ever stand a chance to develop a relationship with this connection, show them that you care about their choices. They have a choice to accept your invite or not.
What do you think? What chances do you have in getting that person to accept your impersonal invite. 50/50? 80/20? 90/10?
I reckon there's a 5% chance that they will accept your standard invite.
Now what do you say? It's always better to examine the individual’s profile and look for what you might have in common. Maybe a group, a connection, a location, interests, influencers you follow. There will be something. Think about how you can word a very simple and short message and help them answer the question that will inevitably come up in their head, which is, why on earth should I accept your connection?
Maybe it's just that you’re growing your network, or you wish to connect with like-minded individuals, just be honest and share it. Giving them a reason not to accept your invite also, it shows that you respect them.
Here's an example;
Michael, I see we’re connected to the same people and have similar interests. I am also looking to grow my network on LinkedIn, so I hope you're OK connecting, but of course don't feel obliged to do so
Doesn't that sound better than the standard invite? Even when I’ve met people face to face, I will always send a personalised invite. The only time I might, is when I'm standing or sitting with the person, open the app and search for them, whilst they are looking. Then I confirm that I've found them and then apologise for sending the standard invite.
So please remember, NEVER EVER, EVER NEVER, NEVER NEVER, EVER NEVER, NEVER send the standard invite and NEVER EVER, invite from a mobile device.
Wishing you massive success always!