When LinkedIn changed their groups at the end of 2015, there was outrage by the group managers and moderators. LinkedIn had gone one step too far in trying to make groups more accessible to more people. Result? A lot of groups folded, moved to Facebook.
I'm noticing each day that Facebook are doing many things right, so I decided to examine the major functionalities and compare them on each platform.
I thought I would create an infographic. Superman (Facebook) vs Batman (LinkedIn).
Points are awarded merely based on the amount of functionality options that exist on each platform.
There is no doubt that Facebook has a significant advantage over LinkedIn in many areas and it makes it a far better and more enjoyable experience for the user and the manager.
Every business needs to have a Facebook group and indeed there are 620 million Facebook groups already in existence, compared to the very small 2 million on LinkedIn.
I hope you enjoy the infographic. I would love to hear your comments and opinion on groups?