One of the major benefits of Social Media, is that you have a real opportunity to 'give' instead of 'take'. Don't get me wrong in the world of business there is a lot of evidence of 'take'. So when I see the largest professional network, LinkedIn, providing us the opportunity to get closer to our connections and help them out, I am pleased and thankful that someone understands the need to 'give' more.
They already gave us 'Skills & Expertise' on your profile allowing your connections to endorse you. However it does come with a health warning from me, because LinkedIn serves up suggestions that are derived from your profile through a clever algorithm hidden in the secret code. They aren't always the ones you want or need for your profile key word optimisation.
Then a new graphic appeared out of nowhere on my profile and although it hasn't got an official name, I will call it 'The comparison graphic'. See below. Thank you to my wife @hippyclair for allowing me to use her profile for example purposes.
As you can see the overall graphic compares your skills, interactions and connections on LinkedIn.
On its own it may feel quite dis-heartening if your own graphic is smaller then theirs, but you have to go deeper and you do that by clicking on each individual graphic.
Skills: If you have more skills then your connection has, it prompts you to do something about it and give them some more endorsements. A great prompt to help them out.
Interactions: This one is a little bit confusing to me. So it tells me that compared to Clair I've had more likes, comments and shares in the past 30 days. And then prompts me to share an article. I guess to continue with my good work.
Connections: This one makes more sense. I have more connections then Clair, so it is asking me to suggest some connections for her. Again a good prompt to help out.
They might be small things, but this can really help out your connections and they will appreciate your efforts in supporting their journey on LinkedIn.
"Give a little bit"
Success!