In June 2013 I wrote an article for ‘The non-significant journal of business & consumer psychology’.
The title of my article was ‘Do Social Networks Sell Drugs?’
Nothing has changed, we’re more addicted to Social Networks then we were in 2013. Sure, you do hear about the odd unplugging campaign and of course the Mindfulness movement, but it’s not really working is it? The overwhelming addiction is very well established and will only grow to mammoth proportions in years to come.
See image below for the forecasted growth of social network users by 2020.
Okay, so it's here to stay and you want to maximise your presence for business reasons. After all everyone has told you for years that you can promote your services for free. But really is it? Seeing as Facebook is by far the biggest social network on the planet, more businesses are using Facebook advertising as a method to get in front of their ideal buyers. So something that has been free for years, getting noticed means you now have to pay. Just have a look at how much Facebook is going to earn from mobile advertising in years to come. Breathtaking!
And all to get more engagement with your content. Is it worth it? Making Mark Zuckerberg the wealthiest entrepreneur on the planet might make you feel a tiny bit sick in your stomach.
Is the answer coming off Social Media altogether? Well, maybe!
Watch the TEDx talk by Dr. Cal Newport called ‘Quit Social Media’.
Many of us believe, really believe that having thousands or maybe even millions of followers is the answer. Some of us are made to believe that receiving likes, comments and shares are social proof that you or your business is popular, appreciated, meaningful, ahead of others and beating the competition.
In truth what you believe is that you are being ‘loved’.
After all this is what you crave the most.
So how do you create engagement that means something, really means something? At any stage of the buying process nothing happens until the person trusts you or your company. Your work is only ever about developing trust, nothing else. And trust can not happen unless you touch your buyer at a very deep emotional level. They literally need to feel loved by you. Instead of you needing to feel loved by them. Do you get the difference?
I'd love to hear from you and how you are making your buyer feel loved, totally, completely and unconditionally. Use the comments section below to share your thoughts on engagement and content strategies.
LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)
Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.
#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love
Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.