I was awake at 4.30am the other day and heard our milkman drive up outside our house and deliver a pint of milk on the doorstep.
At that precise moment, I felt a lot of appreciation for our milkman and I am also very impressed for his dedicated customer service.
Clair, my wife, tells me that he has been her milkman for 11 years and when she moved house 7 years ago, he continued to deliver to her new house, because his depot wasn't far from where we now live.
That means we are the only customers in the street he delivers to. That is unbelievable customer service and I can't think of any business that would even consider doing that!
What a great example the British milkman sets for business leaders far and wide.
He has NEVER missed a day of delivery, he has never phoned to say that he was sick or he is going on holiday. He has never stayed away when the country has come to a standstill because of snow or flooding.
This guy, the trusted British milkman, ALWAYS delivers, without fail!
Can you imagine that?
What if, just what if every leader, every worker, every self-employed person, could behave and deliver like the British milkman.
What country would we be living in today? A successful one? A brilliant one!