LinkedIn, is getting more exposure, more prominence for business, headhunters and jobseekers. It's been the dark horse in the race for popularity and it's not there yet and has its issues. Company profiles, are still quite basic, but that will change in the future for sure. Network statistics appears not to be working and hasn't been for quite some months or maybe even years when you see the posts on google.
But they are catching up on all other aspects. Their Facebook style newsfeed, is looking better, the fact that they stopped you from posting via twitter into LinkedIn, means they are driving you to post in LinkedIn first and allowing those to go to Twitter instead.
Initially I balked at this change, but now I can see the potential of it being one way only.
For most business people having a business type relationship, means they prefer to stay away from Twitter, Facebook, Pinterest and other such personal consumer type sites.
By posting your updates via LinkedIn, means they can still go to your twitter account if you wish. The great thing is all your personal comments won't now pollute your LinkedIn account.
The trick now is to plan what you wish to post on LinkedIn. The best marketeers have an editorial calendar, planning what they are going to post and when. Allowing for seasonal effects, major events and company announcements, blogs and testimonials.
The recommendation is to post at least once per day, and these posts can be via your business page on LinkedIn or your personal profile. Oh yes the morning is the best time, as you will catch the commuters who are looking at content on their mobile devices.
The beauty of the business page, means you can assign admin rights to colleagues, which means you're not the only one posting content.
Content remains 'King', so be careful on choosing what you post. some guidelines on content type: Your own unique content; blogs, video, interviews, webinars, events, white papers 3rd Party content; industry news, expert third party research, news coverage of your company Sourced; customers, strategic partners, guest posts, linkedin polls, cross posts from linkedin groups, product tests, testimonials
Success with your LinkedIn journey and oh yes, please, please, please put a decent photograph of you on your profile!