As part of your journey into ’Social Selling’ and becoming your own ’Personal Brand’, you will inevitably need to share content. You don't always need to write your own content, although it’s obviously better if you did. Not everyone likes writing, certainly it took me a few years before I started blogging.
So curating and sharing other’s content is OK, providing it adds value to your own authority on your subject matter.
So how do you do it? Or rather how do I do it?
First we have to answer a few questions. Why share content in the first place?
Well, it shows that you are interested in your subject matter and more importantly that you wish to share it with your network and maybe, just maybe they will get something from it. Don't be concerned about not receiving any comments, likes or shares, that should definitely NOT be the reason for sharing your content.
However they might and it's that possibility that should encourage you to keep sharing. You just don't know where it could lead to.
I use just 3 apps for doing all my curating and sharing.
Firstly the best sharing app that I use is ’Buffer’.
I have written a separate blog on buffer, so go ahead and read more about it there.
The second app is Flipboard, where I follow different streams that are closely connected to my subject matter, plus all the posts from people I follow.
The third app is ’Pulse’, a LinkedIn app, which allows me to find more content, by LinkedIn Influencers and many other news streams.
Buffer allows me to email all content I find on the web, either via these apps or generally on the web.
I have set my buffer to share the content 3 times per day, meaning my content is posted automatically in the morning, lunchtime and evening. Times of the day that people are most likely to browse their mobile devices.
I will add additional content now and again on a more spontaneous basis. And I also add some personal comments now and again about any subject I wish. This will hopefully show people that it's not all about business and they will see my personality come through too.
So it's time to start writing, get searching, reading and finally sharing. Have fun and ensure that you have your audience in mind when sharing content.
Wishing you success always!