Social Media is not actually that old and the networks that dominate the Internet with our insatiable appetite for everything social are growing at an alarming rate. Thousands of small social media advisors have popped up all over the place, well actually all over the planet and everyone these days is an ’EXPERT’.
But will we all be looking back in years to come and say to each other...what were we thinking?!
We spend all those hours on social media when just a few years ago it didn't even exist.
What will you do when it stops? Because knowing how fussy we are as humans, it will inevitably stop at some stage, plus when a younger generation have developed something more interesting and more engaging, 'like' video conferencing instead of typing.
With google hangout (have you tried it yet?) you can video conference with up to 9 people, share your desktop, share YouTube videos and SlideShare. And the quality is excellent!
But...there is still no substitute to meeting people face to face and discussing opportunities.
This is where my 'social selling' concept comes in. It's the perfect blend between social media interaction and face to face meetings.
There are just 3 key things involved with Social Selling.
1. The LinkedIn Connection 2. The Phone Call 3. The Meet Up
Connecting with prospects or connections who can introduce you to prospects has never been easier, providing you know how to behave. LinkedIn is the best vehicle in the world right now that allows you to do this. After all with 2 new professionals joining every second, that's 63 million 72 thousand per year, which means in 5 years time it will have an extra 315+ million on top of the current 259 million. Pretty impressive!
Connecting on LinkedIn is not the final deal though, yes you can be lucky but the chances are that nobody will buy from you unless they know you. This is where the Phone call comes in. Schedule a call with your connection to explore how you can help them, note how you can help ’them’ and not the other way around!
The Phone call is not the final deal either, once you believe that you can help them an even better way to make the connection is meet up for a coffee or maybe even lunch.
Only a combination of all three will get you closer to making that next deal.
Hope that makes sense and if not, join me on my next #LinkedInstinct Masterclass.