I have organised 2 routes for you to 'Share Your Story' with the world. Feel free to explore them further and see if they resonate with you.

linkedin lectures

People tell me that LinkedIn is one of the hardest Social Networks to master.  After being an active LinkedIn trainer since 2009, I am now delivering FREE monthly webinars to help you navigate LinkedIn. Why? Because I want you to succeed.  LinkedIn is easy when you know how.  The distinction is to forget about it being your professional CV and instead create a story to help people learn who you truly are and what drives you. 'Share Your Story'.

whiteboard animation stories

We all love stories. We read books, watch TV and visit the Cinema to satisfy our appetite for stories. We also love drawing whether we’re any good at it or not. And watching a story unfold through the medium of drawings right in front of our eyes captivates our imagination. For me Whiteboard Animation is the modern storytelling medium for the web. Discover more about how you can ’Share your Story'.

I never take your business for granted ever.


It all starts with a conversation. Over the phone, via skype or face to face, whatever your preference. The conversation is for you to outline your project, your ideas and requirements. It's for me to learn more about what you are trying to solve. Price and cost are important to both of us and let's not allow this to be the focus of our conversation. Let's be creative in our thinking and ideas. How can we create something amazing for you, your business and get another step closer to delivering your vision and mission.

If you'd like to learn more about my terms at this stage by all means you can download these just here.


Storytelling on LinkedIn

People are by default curious beings.  They are more interested in who you are instead of what you do?  You believe what you do defines you, but actually it doesn't at all.  What defines you is your background and experience and WHY you do what you do.  Lots of do's there!

Oh just come and find out, join one of my monthly webinars, where we'll explore the storytelling of you.

On the first Monday of each month I will deliver a FREE LIVE WEBINAR to help you navigate LinkedIn and update you on the latest changes and developments. LinkedIn is by far the largest professional network in the world with over ½ billion users worldwide. Whether you wish to develop your career or develop your business success, LinkedIn is an essential tool. Register below for your live attendance. Each webinar lecture will be about 45 minutes long. I look forward to seeing you there!

Michael de Groot - @stayingaliveuk - ps. After registration you will be taken to a thank you page with a free eBook download on the LinkedIn mobile app.

  • Get the latest updates and changes on LinkedIn.

  • Learn how to develop a great profile on LinkedIn.

  • Understand how to 'Share Your Story' on LinkedIn.

  • This webinar is appropriate if you are small business owner looking to develop business leads,  an employee who wishes to develop their career, an employer looking to develop their business brand, a recruiter searching for candidates, students searching for employment.

  • All webinars are live and will only be available on replay to those that have registered.

  • This webinar series is completely FREE.

  • During the webinar I will be sharing a promotional offer.

  • You will also be eligible to join my LinkedIn Lectures Facebook group.

Register below for the MONTHLY live webinar.


In order to assist you with your training budget, please find below indicative pricing for training delivered live via the web or in person at your premises. I'm happy to discuss your specific requirements and prepare a customised proposal.

  1. LinkedIn Lectures Classroom Training: ½ day group of up to 5 at your premises - £600 + travel expenses. Includes 30 days email support.
  2. LinkedIn Lectures Classroom Training: ½ day group of up to 10 at your premises - £1200 + travel expenses. Includes 30 days email support.
  3. LinkedIn Lectures Coaching: 'LinkedIn Lectures Coaching' is a 60-minute one-to-one personalised coaching session to help you share your story through LinkedIn.  Available for one single coaching session or a package of 3 coaching sessions. Conducted over Zoom, recorded and includes 30 days email support.
  4. LinkedIn Lectures Live Talk:  At your event for your senior management or your sales and marketing professionals titled ’Are You Sharing Your Story Yet?’ for 1 hour at £350 + travel expenses.
  5. LinkedIn Lectures Self Study Video Courses: LinkedIn Lectures, 4 hours of lifetime content £90 ($150). Content in this course gets updated regularly and adjusted based on any major changes inside LinkedIn.  You will also be eligible to join my LinkedIn Lectures Facebook group.

Note: all prices are subject to 20% VAT.

If you would like to learn more and for me to get in touch with you, please complete the short form below.

Name *
Please select which options you would like me to contact you about *
Select all that apply.

Share a story to remember

Whiteboard Animation Playlist illustrating the 3 options that appear on the price list below.


Whiteboard Animation is suitable for large and small organisations. I have delivered projects for large corporates and micro businesses. Customers love these animations, as generally we can create anything you want.

I work with freelancers who are professionals that assist me in delivering these projects. I hire voiceovers, illustrators and script writers if needed. By hiring freelancers it allows me the flexibility to deliver projects close to specification, on time and within budget.

The process is quite simple. It all starts with a draft script or outline story that you write and then I take over and proceed with the project as follows.

  1. Editing of the script to assist in making it story friendly for the whiteboard animation.
  2. Creating a suggested visual description of how the whiteboard will play out including black and white sketches to form a storyboard.
  3. Getting the professional voiceover recorded.
  4. Managing the project using Trello, an online project management tool. You will be invited to join this service. It avoids having to email back and forth.
  5. Establishing branding parameters and obtaining those assets from you.
  6. Producing a first draft in hi-definition and transferred via box.com


  1. 1080p HD quality animation video(s), incorporating, storyboard, design of animation assets, animation, 2 rounds of amends, post production, royalty free music track, mixing of music, voiceover where appropriate, HD video file.
  2. Prices valid September - December 2017
  3. In order for me to produce an accurate quotation, please complete the 'Whiteboard Animation Fact Find’, which can be found below.
  4. Prices are an indication only and a final quotation will be provided after a review of the 'Whiteboard Animation Fact Find'.
  5. Marketing channels may affect the price of a professional voiceover. TV advertising will attract a premium.
  6. 2D Animation can also be incorporated, where appropriate but will have to be costed separately and will be in addition to costings shown above.
  7. Delivery times are approximately 10 - 15 days, from approved storyboard.
  8. Projects with multiple animations will be costed appropriately and will automatically qualify for a discount.
  9. All projects are managed online using Trello to transfer branding assets, script versions, video transfer and communication. Trello is free to use and allows links to external file storage, Google Drive, Dropbox and Box. You will be invited to a Trello board once set up. A mobile app is also available.
  10. 50% payment upfront and 50% payment upon completion.
  11. Prices are subject to VAT @20%
  12. Drafts will be submitted with a watermark.
  13. Transfer of HD video file will be provided via box.com without watermark once balance payment has been received.

To assist you in estimating your story time, please review your script word count.

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whiteboard animation fact find

If you would like a specific proposal, please complete the form below to help me create an accurate proposal for you.

Name *
Phone *
Please use this field to describe your project and your objectives. The more detail you can provide at this stage the better.
Script *
Please select all that apply
Video Length *
Voiceover *
Please select all that apply
Video Usage *
Please select all that apply (Primarily I need this for the Voiceover artist, because their prices vary depending on where the video will be used)
Illustrations *
Please select all that apply
Timescale *
Please select one option
Please provide any additional information not already covered in the fact find.

'Share Stories'. Play these 2 videos to remind you why storytelling is so important. Your mission is to write stories. We will create your story into an amazing whiteboard animation.

To truly understand your buyer you have to listen


Social Selling is a philosophy that captures creativity in the sales process and encourages growing your professional network and building close relationships. It's what we do naturally with everyone we meet face to face. But now we can do almost 70% via social networks and specifically via LinkedIn. 

We are all buyers. Our buying habits are governed by how much we respect and admire the brands we buy from. In Social Selling it's no different, except you are the product. With the birth of Social Media we have all become ’Personal Brands’ overnight. I know it sounds ridiculous but it's true. The saying 'people buy from people' has never been more appropriate. Buyers are so much better informed about your profile on the web and more importantly about your behaviour. 

Whether you are a micro business or you work as a sales professional in a large corporate, you will have to ensure that your personal brand is presented in the best possible way and then leverage it appropriately. 

Social Selling is the fourth and last stage in my LinkedIn training programme, which is called ’Sell’.

To learn more you can download a free eBook, which I curated in the middle of 2014. I asked 33 thought leaders around the world to participate in creating this eBook. It's a great read and whether you are a seasoned social seller or just starting to learn about this very fascinating revolution, I highly recommend.

Download the eBook via this link. 33 Social Selling Success tips.

I also deliver a live talk at your event for your senior management or your sales and marketing professionals on ’Are Your Storytelling Yet?’ for 60 minutes at £350 + travel expenses. Learn about all my training HERE.


Please find below a playlist of episodes of our Social Selling Wednesday Podcast with Bob WoodsTed Prodromou and Michael de Groot

Below you will find a playlist of the recorded Blabs on YouTube. Enjoy!

Join us via http://socialsellingwednesday.com

1. Learn from Mike Gamson how LinkedIn has built an effective global sales team on the philosophy that relationships matter.

2. Listen to Jill Rowley why this is the age of the Customer and no longer the age of the Seller.


LinkedIn Lunch

Introducing the new LinkedIn Lunch...

For my local and trusted connections on LinkedIn, I am offering you completely free advice and insights about your LinkedIn. You can ask me any question you like and I guarantee to answer it. 

These days there aren't many questions I can't answer about LinkedIn, after all I have been a member since 2004 and an active trainer and coach since 2009, so let's see if you can catch me out.  Put me to the test.

Let's have lunch, LinkedIn Lunch, together so I can hear about your latest projects too.  

As you will appreciate I’m a Dutchman, so we'd be going Dutch for the lunch expenses, but I'm happy to travel to your preferred lunch venue.  Ideally within the West Midlands region.

And only if you're completely satisfied with my advice you might be willing to write a short recommendation for my LinkedIn profile.

You can book a date by using the schedule below.  I prefer to meet on a Friday from noon (to beat any lunchtime rush) till 2pm, but I'm flexible with the finish.

If none of the dates work for you, please use the contact form below to message me with some suggested alternatives, I am of course super flexible!

Name *

why is storytelling so important? - EBOOK

As a Marketer, you have a tough job in getting our undivided attention and you consistently need to reinvent yourself and your marketing campaigns.  In this eBook I explain why through storytelling you are able to get the attention of the viewer or listener. There's something that happens, which almost can't be explained.  As humans we are literally hard-wired to love stories.

Please note: 

The form below notifies me to confirm who has downloaded the eBook. It also emails you with the option to be added to my ‘Whiteboard Animation’ email list.  Because I respect your privacy, this is double opt-in driven, so if you don't take action you don't get added to any list.  Just follow the instructions in the email that follows.

Just complete the short form below to reveal the download link.

Name *

Any questions or problems, just email support@stayingaliveuk.com


In the Spring of 2014, whilst reading a book called ‘Collaboration Economy’, something sparked in my brain. What if I could convince a group of ‘Social Selling Thought Leaders’ around the globe to jointly collaborate in writing a short eBook about ‘Social Selling’. If I could convince them to do this all the authors would have a fantastic resource to share the collective ideas, insights and tips with clients and future buyers. And you, ‘the reader’, would learn so much more about ‘Social Selling’ by understanding many different perspectives on the subject.

I wrote a compelling email and sent it to 60 of my LinkedIn connections, who I thought might be interested in joining the project. My goal was 50 articles. In the end 44 showed an interest and inevitably with these type of long-distance projects, 11 dropped out and we ended up with 33 really awesome articles, which are now contained in a concise and very worthwhile eBook, ’33 Social Selling Success Tips’. The eBook was re-purposed by LinkedIn and I am providing this version of the free eBook for you here.

Just complete the short form below to reveal the download link.

Name *

Please note: 

The form notifies me who actually has taken the time to download the eBook. It also emails you with the option to be added to my ‘Social Selling’ email list. Because I respect your privacy, this is double opt-in driven, so if you don't take action you don't get added to any list. Just follow the instructions in the email that follows.

Remember to check out ‘Collaboration Economy’ by  John Spencer Ellis and Topher Morrison

Schedule Appointment