Recently I joined a twitter chat #sshour (social selling hour) and the subject of content curation was being discussed. I too have been busy organising my content stream, selecting the articles I enjoy reading and sharing them on my preferred platforms like LinkedIn and Twitter. And I love scheduling them using Buffer.
And my reason for doing this? Thought leadership? Just sharing ‘stuff’, which my connections might like to read? Wanting more followers, likes and comments?
Does anyone really give a damn?
And what's our outcome? Is it more engagement with our buyers, receiving more enquiries for our products and services? Or is it ’FOMO’, fear of missing out? Or ’FOBLO’, fear of being left out?
Social Media has a lot to answer for. It’s changing human behaviour across the planet. We never shared so many intimate details of our lives, so publicly. And as we are so obsessed with sharing content surely we are trying to look interesting, relevant and impressive to our connections and followers?
No wonder there are 630 million search results on google to my question ‘how often should I blog?’
I asked the question last year: ‘Do Social Networks Sell Drugs?’
I know it’s a great feeling when your article/blog or your shared post gets noticed by your followers. Ever time this happens somewhere deep inside of us we say, ‘Wow she/he loves me’.
And by just pushing out more and more content and posting regularly, are we hoping that we’ll get noticed by some big shot CEO who will approach us to come and do some consultancy or maybe even work for them? There's news there too for us. They aren't reading them.
I believe there are two tribes who do all the blogging and posting. Folks that are self-employed and are making it part of their own personal marketing strategy or folks that work for big business and their job is in marketing anyway.
Everyone in between either don’t really care or are just too busy at work to bother.
I’d love to hear your opinion. Are we overdoing it and heading for blogging/posting burnout?