Media

Are You Afraid of Rejection on Social Networks?

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You should be...

Many more social networkers are being more discerning in deciding who they connect with. I'm sure by now you've heard the saying: ’you’re network is your net worth’.

It’s more important for networkers to show off 'WHO' they are connected to, compared to 'HOW' many.

What's needed is some {old-fashioned} personal branding. If you're reading this then you're already a personal brand and you might not have realised it yet. It doesn't mean you have to be a Rock Star or some YouTube celebrity, although of course it would help. What's a personal brand? I'm not talking about celebrities, it's anyone these days, who has a profile on a social network, a blog or any other profile that resides on the web, like YOU! Personal branding 2.0 is alive and kicking. Anyone nowadays has a voice, whether, you Tweet, Facebook, Google Plus or LinkedIn, you and anyone else can share their inner feelings and thoughts about any national or any international affairs. Plus your opinion on companies, their customer service and their products and services, counts. Potentially you can cause massive damage to reputations of companies or individuals.

With this power also comes great responsibility.

I am assuming that your reputation matters to you and this means, you should take it seriously. Anyone with an internet connection can interrogate your presence on the web. And as you're probably reading this on LinkedIn, a search result of your LinkedIn profile will very likely appear on page 1 of Google when someone searches for your name.

In 1 keystroke any searcher can learn everything about you in a just a few seconds.

Doesn't this warrant a great presentation of your personal brand? It absolutely does. For the past few years we've all rushed to join the latest social network in 'fear of missing out' (#fomo) or ensuring that as a minimum we've got a profile in case someone happens to search for us there. And in that rush we have proliferated our profiles across these networks causing a huge amount of inconsistency. Here are just 4 items from my audit checklist for you to review and examine how you're doing with your own personal brand:

  1. Do you have different profile photos on different networks? Most of us are still super critical of the way we appear on photographs. This means we scour our photo library picking out the best photo that we perceive will represent us in the best light. What happens is you may select a photo of yourself in business attire and place that on LinkedIn. You’ll find another one from your holidays maybe with family and friends in a T-shirt, crop yourself and place that on Facebook. Or maybe a family picture and use that on Google plus or Twitter. And when you are developing your personal brand this type of inconsistency completely confuses the viewer.
  2. Are you using the company logo instead of a profile photo? If you are a big brand great, push your recognisable logo if need be. However if you are a small or micro business, using your logo is THE most impersonal thing you can do. And using a logo on your personal profile on LinkedIn is just plain silly and actual against LinkedIn's terms, which you agreed to, remember?
  3. Do you write a different ’about’ section on each profile? It's one of the easiest errors we can make. To become a recognisable personal brand you need to have consistency as readers will scan your profile and at least pick up a few keywords from your ’about section’ with an opportunity to remember them. If they vary greatly it will lead to readers being confused and not remembering anything tangible from your ’about section’. I know the no. of words allowed also varies greatly, which means that brevity counts.
  4. Are you using different header images across networks? Everyone has gone header crazy. Plus the sizes differ hugely. Furthermore how the header interacts with the profile photo and how it appears on mobile devices is another factor that complicates things further. Use your graphic designer to help you get the best look and resolution.

Take a few minutes and review your social networks and adjust them to be closer in line with each other. After all your personal brand is important to you, it's time to take it seriously.

@stayingaliveuk

ps. A great business friend, Richard Tubb @tubblog, asked me to review his media branding and this inspired me to write this article. Thanks Richard!

Just 3 Apps for busy Executives?

Just 3 apps for busy executives...really? If you are a baby boomer or even if you're not and you're not sure which apps to download on your shiny new Apple iPhone 5S or iPad Air.

How about just having 3 in addition to all the ones you get free from Apple of course.

The idea is for you to achieve a super fast review of what's going on what is being said about your company, so you can scan it (read), write it or find it.

Number 1 is Flipboard

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Flipboard is still for me THE best social integration magazine app around. There are others but as Flipboard was first and they made the biggest impression, for me they have stayed ahead of the crowd.

What do you need to do?

  • You need your company social feeds as priority 1. This means you can view and keep up to date with what your marketing teams are sending out.
  • You need your own social feeds if you have time to be engaged with them. You can have feeds from all the major ones, plus you can post and engage from within Flipboard too, so there's no need to download the individual apps. Its basically your single dashboard for everything.

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Second is LinkedIn

If you're no making use of LinkedIn, then you are missing out on some key intel. LinkedIn is now THE biggest and MOST important professional database in the world.

Fortune 500 employees are there for sure and most Executives have a profile, even if some of them are hiding them.

Time to get out of the shadows and be seen!

The LinkedIn iPad app has received a major overall and now its fast and accurate. You have to meet someone, call them or even research them. Using LinkedIn is the best tool for doing that.

Your company profile should be there too. With all the detail of your latest marketing posts.

Remember of course you can pull a lot of the feeds into your Flipboard too! Primarily though this iPad app is for research and engagement.

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Third is iA Writer

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Not much to be said, its a simple writing app, no distractions, no formatting, no fluff, just think and write. A draft email, a report, meeting notes, just anything that needs recording simply easily and safely. Done!

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Go and get those and STOP playing games, use your mobile devices to do some business and stay focussed!

Success!

 

 

Where Is Your Video Advert?

I still see many businesses, who are not making use of video to educate their customers, prospects and leads about who they are and what they do. http://www.youtube.com/watch?v=PGog-0UY7NA

Think about it, do you have time to read websites, read emails, read tweets, read LinkedIn updates, read your children's Facebook updates (no time to post your own of course!), carry out your own work, delivery fantastic customer service to your customers and colleagues and also pay attention to your family?

Of course the answer is a big fat NO!

You don't have time and neither has anyone else.

But...

Could you watch a video which is less than 90 seconds to understand what someone is saying about their business or present your own explainer video about one of your products or services to a new customer or prospect?

Of course you could!

So what's stopping you?

Time? Money? Commitment? Procrastination?

Oh yes indeed, read the stats...

- More than 1 billion unique users visit YouTube each month - Over 6 billion hours of video are watched each month on YouTube - That's almost an hour for every person on Earth, and 50% more than last year - 100 hours of video are uploaded to YouTube every minute - 70% of YouTube traffic comes from outside the US - YouTube is localised in 56 countries and across 61 languages - Millions of subscriptions happen each day, and the number of people subscribing has more than doubled since last year

Time for you to get creative. Talk to me for a no-obligation review of what can be achieved using a videographic to tell your story!

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Have you understood the new LinkedIn updates?

LinkedIn have been busy. Their have been 6 significant updates in the past few months and I'm sure there will be more on their way. I have created this one page MindMap to help you view what the different updates mean.

You can download the PDF by clicking on the link below or just click on the image below to view it online.

In summary the new features are:

  1. New all encompassing search bar
  2. Rich media updates on your home page or company page, upload files or images
  3. Mentions, you can now mention anyone or a company when you post an update
  4. Contacts, completely revamped and improved
  5. 'You recently visited' graphic to interrogate and review what you've been up to
  6. 'Whose viewed your updates', a great measurement tool to see what posts are receiving engagement

Success!

New LinkedIn Features

New LinkedIn Features

 

http://www.youtube.com/watch?v=qE4gRccorCk

 

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Are You Wasting Your Time on Social Media?

More than likely you are. Be honest with yourself, how much time are you now spending on social media compared to say 2 years ago? It's addictive right? Don't worry I am not judging you, and it's not your fault. All the social networks know that we as humans are curious by nature and very very interested in other people's lives. Yes you are, whether you wish to admit it or not. It's not an issue, really it's not. And...you just need to be aware of it.

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Peer pressure exists too, how many times have you heard someone say, you're not on twitter really?? Or...well I use Facebook to spy on my kids that's all I use it for. Liar!!

The majority of 16 - 24 year olds will be massively engaged with social media. Wind forward 10 - 15 years, what will the world look like?

OK so you're a baby boomer and don't think much of this social media lark and will not get drawn into to it. Wrong!

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You are already part of it whether you like it or not. Whatever you say or do in business or in your private life, people (and family) around you may be tweeting, facebooking, linkedinning you (for real Michael??).

Yep, before you speak and if you don't wish to be quoted, tell your gathering that they haven't got permission to share what you say via their social media channels.

So whether you're part of it or not, resisting or engaging, annoyed or happy, you do have to get your time spent on it back in check. Become more targeted and laser focussed on what you wish to achieve. Random doesn't work any longer and you'll get found out. Just this morning I saw someone on LinkedIn (no names) who had posted 18 articles from their website in a matter of 2 hours. Wondering who's in charge of their marketing efforts?

I've been studying social media for 5 years now and after several years of intermittent study with the thought leaders in the USA, I've recognised where this is going. No I'm not unique in my thinking.

Firstly social media is no longer a new phenomena it's now part of the marketing mix, except that it should in most organisations expand into customer service, sales and the executive floor as well.

flickr | smi23le

Social media has expanded into social learning, social selling, social marketing. But in a few years the word social will start to disappear. You will be left with the originals, learning, selling and marketing.

The only difference will be that the major platforms that support these activities will become synonymous with them.

For example LinkedIn will be known exclusively for selling. Indeed what was once a recruiters website with employees CV’s is becoming THE most powerful lead generation platform in the world.

FB will become the product marketing platform in the world. Just imagine all those people on FB that could be watching your product advert on their 4G mobile.

FB has enabled message voice recording already and its just a matter of time that they will introduce video message recording technology. Your written messages will be video email instead. We are already tired of reading, but will we be happy to watch a short video?

Camera shy?? You'll get over it!

flickr | Rego - d4u.hu

I was involved with video email even before YouTube, the only problem was that most people were on dial-up then (2005). Now with 4G becoming standard and super fast fibre broadband, it will open possibilities we've not even imagined yet.

flickr | Gavin St. Ours

Video cameras in your smart phone or tablet are common now, but you've heard about google glasses right?

So just imagine a world where your glasses are connected to your smart phone and whatever the camera (in your glasses) sees it can find on your smart phone, of course no need to tap on your phone, you just do it via speech if at all. The mind boggles!

flickr | Stuck in Customs

I'd love to hear your views, good, bad or indifferent about social media, technology and where this is taking us. I'm excited, are you?

Success!

Do You Follow The Crowd?

If you are in business or working for a business, you are more than likely examining the results for 2012 and wondering what 2013 will bring. Reinvention? Examining the offer? Going in a new direction? Looking for new partners, sales channels, sales people?

These may all be questions that are being asked at the moment and maybe your business coach or business consultancy is asking you to think about those too?

Last question, why do we do this now when we have crossed this magical December 31st into a new year?

Shouldn't we be examining these questions each and every month? Maybe some of you do, but...

There's something in our human nature that causes us to be creatures of habit and we have a habit of following the crowd and when the world at large is doing it as well.

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David Bowie decided to not follow the crowd. On the 8th January he released a new single and announced a new album, after a decade in the dark. OK so what is special about that? Well nobody in the music industry or press knew about the fact that he was recording, and they had no idea that the single was being released until it was done on the 8th January. So it made the national and international news instantly.

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Why follow the crowd? We do it most of the time and research confirms that we are hard-wired to follow the pack.

Gregory Berns [ http://en.wikipedia.org/wiki/Gregory_Berns ] is an American neuroeconomist, neuroscientist, professor of psychiatry, psychologist and writer. He did some experiments with the ABC network in the US and below is a summary of one of the social experiments that he researched.

They invited a group of strangers to Jean George's Asian restaurant in lower Manhattan for a fabulous dinner -- and a surprise.

Party planner Colin Cowie and his friend, Donna D'Cruz, were in on the experiment. Their role was to exhibit outlandish behaviour most people wouldn't dream of while out at dinner with a group of strangers.

Cowie and D'Cruz licked their fingers, a dinner table no-no. Cowie picked his teeth. The guests initially seemed not to take the bait -- until dessert rolled around.

D'Cruz told everyone they should pick up pieces of mango face first, using their mouth. Eventually, people who were total strangers at the beginning of the evening were passing fruit back and forth, mouth to mouth.

Only Harold and Maria, a Canadian couple, passed on the gustatory familiarity. Finally, Harold was the only one who dared to ask, what is the point of the dinner?

Cowie explained the experiment to the group. "I think because we broke the rules, and we made things possible at the table, several of you followed suit with it."

One woman at the table said: "I think the majority of people will look to see what others are doing and follow their example."

Conforming Can Have Dangerous Consequences

This test is an example of our human need to conform. In fact, Berns' experiment is a variation of one done many years ago by another scientist trying to decipher an extremely vicious instance of conformity -- why so many Germans followed Adolf Hitler down the path to death and destruction. Berns says there are two ways to explain conformist behaviour.

"One is that they know what their eyes are telling them, and yet they choose to ignore it, and go along with the group to belong to the group," he said.

The second explanation is that hearing other opinions -- even if they are wrong -- can actually change what we see, distorting our own perceptions.

Berns wanted to see what was happening in the brain during his experiment. Using an fMRI, Berns found that, during the moment of decision, his subjects' brains lit up not in the area where thinking takes place, but in the back of the brain, where vision is interpreted.

Essentially, their brains were scrambling messages -- people actually believed what others told them they were seeing, not what they saw with their own eyes.

flickr | library_of_congress

"What that suggests is that, what people tell you -- if enough people are telling you -- can actually get mixed in with what your own eyes are telling you," Berns said.

And for those who went against the group, there was another intriguing result: Their brains lit up in a place called the amygdala, which Berns calls "the fear centre of the brain."

"And what we are seeing here, we think, is the fear of standing alone," Berns said.

So why do people follow the pack no matter how ridiculous it seems? Perhaps it's not so much about good and evil, right and wrong, smart or stupid. It might be, as Berns' experiment suggests, that our brains get confused between what it sees and what others tell us.

Just knowing that might help us guard against it.

What product or service are you planning or considering that can be kept a secret until you are ready to launch it to your prospects and customers?

Keep your powder dry, have less fear about rejection and more resolve about success.

Stop following the crowd and be DIFFERENT in all areas of your business.

Success!

What is stopping YOU?

I probably speak to people daily about the power of video and how this is such an important area for businesses to invest in. In fact I have been on about this since 2004, even before the birth and rise of YouTube and yes I was way ahead of my time, even if I say that myself. How right I was, if only I had invested more time and effort, I could have been an Internet billionaire by now. Oh well there's still time! http://www.youtube.com/watch?v=BRC16SEJMmc

And whenever I mention it, they agree, they wax lyrical about YouTube and how they have found stuff on there, which was really useful and how they learned so much from it. Or how they saw this really funny video about a cat and a dog!!

So why is it then that YOU aren't doing it yourself?? I even remember (ok so I am getting on a bit) when websites first started emerging, those horrible American sites with the textured backgrounds, companies were saying that it wouldn't take off and that people wanted to be able to feel something tangible, a brochure or a leaflet, is what they needed. The same people who said that email would never take off, because people wanted a physical letter, and I bet they also said that photography was wrong online and that there was nothing better than having a printed photo, to put into a physical album. You have heard it all before I know you have...

Could these dinosaurs also be the ones who said that social media was for kids and for sharing what you had for breakfast and how they didn't get it? Actually a lot of them are still saying that even now. Yep they certainly are! Ah I nearly forgot of course they also said that music could only be listened to via a physical product like a record or CD, yes even a CD was hard to swallow but they had to give in on that one, because the quality was better.

Back to Video then, let me share an infographic with you. Whether you believe it or not there are a few things I am sure you will accept.

Watching video is fast, you probably watch an average of 5 hours each day, whether through the TV, DVD's and online.

You get what's said in a video very fast, much faster then via the written word.

Most of your senses are engaged with Video, eyes, ears, feeling or VAK as the experts call it Visual, Auditory and Kinesthetic. Yes indeed these senses make you remember so much more from watching video. That's why 'the movies' are still so successful because they know how to get you to get a full sensory experience, which makes you want to come back for more and no I am not talking about the popcorn and coke!

Broadband speeds are getting faster and the roll out of fibre across the UK means soon everyone will enjoy over 30mb download speeds and even more over the next few years.

This means the likes of Netflix, Apple, Amazon and many more will see their video download services explode, in the same way music downloads did. And yes there will be the dinosaurs that say that copyright, piracy will be an issue and since when has that stopped anyone?

My appeal to you then is to get engaged with video, whether it's to promote your business, educate your colleagues or communicate to your staff.

JUST DO IT!!

Is your speed reading working?

I am finding the volume of tweets, links, posts, articles a touch overwhelming at times, so this short article explains how I manage this in today's super digital age. Ideally the following tools are needed:

  1. iPad or iPhone
  2. iBooks
  3. Safari or equivalent browser that allows you to save a web page as a PDF
  4. Or a PDF converter
  5. Dropbox

Basically I leverage my iBooks app as much as I can, by saving PDF documents to it for reading later.

Articles and the like come at you like a formula 1 car at top speed sometimes and this is how you can stop it in its tracks.

Apple's Safari web browser is a major plus but not essential.  Whenever you find a link that provides you with an interesting article, but you don't have time to read it, immediately convert or save it as a PDF into Dropbox.

Then retrieve it from your Dropbox on your iPad or iPhone and open it into iBooks.

Now you can decide to read them when convenient to you and not when the article catches your eye via a tweet, email or something else.  Plus you've got the article for future reference in a meeting, discussion with your colleagues or clients.  I've found it very handy.

And if you have found other ways of capturing your links, please do share.

The other way where I can interact with them is on Flipboard, the best iPad and iPhone app in my opinion.

Let me know how you get on.

Success!

 

 

Are you afraid of LinkedIn?

(135 million+ LinkedIn professionals around the world as of November 3, 2011)

I attended a recent networking event and chatted with business people, who were there because like me they would like more business.  I was taken aback a little when 2 people that I spoke to out of the 5 that I met, who shared with me that they were "afraid" of LinkedIn.

I use the term "afraid" on purpose because, when I asked them whether they were on LinkedIn, which is a standard question I ask every business person I meet, their faces filled with horror and then they shared with me the reasons why they either weren't there or why they were very very careful who they connected to.

Maybe I am the naive one, but my philosophy with Social Media is to either be active in it and play full out or stay out of the game, you can't be half in and choose when to come out and play and when to stay at home.

But it got me thinking, maybe there are more of you out there, who are "afraid" also, so I wanted to write this article to appeal to your more liberal side, the part of you that has courage and is willing to take a few risks, because you know you've got that part inside of yourself, don't you?

Here are the "fears" that were raised with me today:

  • People who I have never met or spoken to, ask to be connected to me on LinkedIn, why?
  • They tell me that they are wishing to grow their networks; well they are pulling me into the same mindset and I do not wish to be part of it!
  • I am very choosey who I connect to, because I only wish to be connected to people, who I have met and I have got to know them and what they are about
  • What if they start calling my contacts and telling them that they know me, when really they do not?

And I am sure there could have been more.  The real reason for the "fear" is actually ignorance and I don't mean that in a negative way, I actually believe it is really positive, because there is a fantastic opportunity to educate people.

I consider LinkedIn as my virtual business networking database.  LinkedIn is actually very ethical, it is run with the same principles as face to face networking and yes of course it is ideally best to have met that person or at least to have spoken to them.  However business is a numbers game and in order to have some influence in your business community you do need to connect with people who can be in your circle of influence.

It is good to build a relationship with people who you have not yet met face to face and yes try and do that even if you are only connected virtually.  Actually LinkedIn is so transparent, they can learn about you, your history, your experience, your business goals and learn so much more, which you would never be able to share at a face to face networking event.

We all need to do more with less, so LinkedIn is the perfect vehicle to network, without the expense of attending networking events, breakfasts, lunches etc.  It is becoming more acceptable to do things virtually and of course I appreciate it's not everyone's "cup of tea".

We need you all to start getting into the game and changing your mindset, because this is only going to continue to grow and we would like you to be there with us and be part of the journey.

There is a huge amount to know about LinkedIn and I have witnessed the massive changes it has undergone in the past few years, which I promise you will continue, especially as they have gone public now.

Below I have shared my own network stats on LinkedIn and you can see the reach you can have with only a few connections.  They say that the level below your direct contacts are where your real business opportunities lie.  You can see that I have 365,000 connections that are 2 degrees away from me.  That's just unbelievable and I could never imagine that I would be connected to so many people.  However if you notice carefully Linkedin, presents a small box to you every time you log in, which says "people you may know".  And when you click through you will see a list of page after page with people that are 2 degrees away from you.  Well the same is presented to everyone that goes on LinkedIn and is active on there and that's how you get noticed, that's when people view your profile.

I hope you take on board what I am trying to convey, but just in case you don't, I would be happy to explain some other finer points to you at any time, just post a comment or question on here.

Success!

Are you making enough use of Video?

With the majestic rise of YouTube, there really is no excuse for any of us not to be making more use of video in our communications with clients, training of our employees and using it to get our marketing message out.

The images are from an infographic commissioned with research data from the following 3 companies; smallbiztrends.com | getresponse.com | emailmarketingreports.com and gives us an idea about how important video is in email marketing.

It reports that around 80% of small businesses see videos as a vital medium through which to communicate to their audience.  With around 88% of companies considering video most effective in training courses (29%), product demos (22%), product promotions (19%) and customer testimonials (18%).

I have certainly started focussing more on video, whether it is to explain a concept in social media or assist people in getting their marketing message out to prospects.

I have also learned from Fusion Universal, that presentations never need to be dull any longer. Instead of the usual death by PowerPoint it's more effective to create a 2-3 minute video, which you play at the presentation, and gives the client the essence of your proposal.  Then you can spend most of the meeting discussing it, rather then taking up most of the meeting discussing your presentation or demo.

You can literally see the delight on people's faces, when they have just watch a short video and "get it". It solves a massive problem and that is "attention-span". Most of us struggle to concentrate for more than 5 minutes sitting through a presentation.  Our mind is always thinking and even when someone is talking to you, you are thinking.  Even when you are reading this you are thinking and our thinking wanders from thinking about the subject being discussed or presented to our personal thoughts, back and forth.

What we do a lot is deciding whether we agree with something or not and we get ready with our critical questions and objections in the first place.  This I believe comes from our primeval survival response to believing that this may be threatening to us in some way. Therefore I have to ask some challenging questions, to make sure that I will be safe.  Does that make sense?

Anyway enough of the "Philosophy".

My recommendation to you is to investigate the use of video more in your endeavours on the web and with your marketing activities.  It will continue to grow and it's time to become more active with it.

Success!

How effective is your "SoMe" Marketing?

Most of us are now involved with Social Media, whether it's Twitter, Facebook, LinkedIn, YouTube or something else.  And if you're not, well you can't be having as much fun as most of us!

But...how do you know whether you are making progress, there are plenty of "SoMe" gurus, (me included), who will charge you for education and may even do all the hard work for your business with an even heavier fee.

So when I found SplashCube, I was delighted to find something that would help me, guide me, direct me and most of all track me on how well I was doing with my "SoMe" marketing.

They use a clever method, which is now known as gamification, basically a clever algorithm that calculates what you are doing and then produces the results in a clever graphical representation, allowing you to adjust your performance.  Thinks of it as a game that you are playing and every time you need to get better at the game you are told where you need to improve.

After you have connected your accounts to SplashCube, it will analyse what you need to be doing in order to maximise your "SoMe" marketing.

I have not seen anything better as yet, but let me know if you have found something better.

See the example below for my Twitter account.  To be honest (and I always am), you don't need to get an account with them to understand what you required to do, basically just adopt what I am showing you in these images.

In the image at the top of this post, there are some great suggestions on what you need to do for your various  "SoMe" accounts as well, and just to expand on one of them;

Facebook Fan Page |  Ask 2 questions in 6 days | Means that you need to post a question on your Facebook fan page every 6 days as minimum in order to get better exposure and engagement with your fans and grow your fan base.  Get the general idea?

Have a look at the image with Twitter suggestions, just copy these down somewhere and start acting upon them.

What SplashCube does, you can do for yourself, as long as you are disciplined and if you are not, then go ahead and open account with them. (By the way I am not affiliated to them in anyway, I just thought it was a "cool tool", which I felt I should share with you).

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Blogs that wear Clogs...

I have done it, I have resisted doing it for months, but finally I have opened a hosting account with the brilliant 1and1.co.uk and transferred from a ".com" Wordpress account to a ".org", wordpress.org.  And I am delighted with it. Because now I am in charge of my own destiny, and able to make use of the thousands of plugins for Wordpress, develop true social integration and if need be mess with HTML and embed code, when I fancy.

It's quite incredible to think that only a few years ago, creating a website or blog was the domain of web developers, graphic designers, charging "an arm and a leg" to create a website for you.  But now the website is free and the hosting is a just a few pounds per month.  This makes it incredibly cost effective for anyone to have their own website and more importantly be in charge of their own updating as well.

Their is a huge amount of training available either through Wordpress and many others who have created hours of video or tutorials to help you develop your own learning of Wordpress.  And it's all free!  All you need is a bit of courage and a friendly help desk in 1and1.co.uk who give all their telephone support for free to get your hosting up and running.

The other thing I have learnt as part of my Social Media journey, is that blogs are more important then having a standard brochure website.  It means you can be more engaging with your audience, it allows them to understand better what the company is about and what they are up to, through reading or subscribing to their blogs.  Obviously if you are selling via the web then that is different.

Therefore my suggestion is to ditch the website, create an engaging series of videos (we can help with that), which talk about your business and create a "weblog" instead of a "website".

Most of the information you can include on a weblog is the same, it is just displayed differently, no difficult navigation buttons, just a simple clean layout is what is required and I hope that this is what I have managed to achieve here.

I have noticed that a lot of the latest websites have gone for this very clean, white and open design.  And I do like it, because it means my eyes are not distracted from lots of stuff on the site.  Hopefully it means that the viewer will stay on the site longer and will be more interested in making an enquiry.

Anyway I hope you like it and please feel free to leave me some feedback and share the site by using the social media toolbar wibiya.com at the bottom of this weblog.

And if you need any assistance in doing the same, you know where I am!

Success!

Phone Hacking | Murdoch | UK Government | Met Police | News of The World

OK I have been thinking how all this reminds me of something, something very familiar, something that started in a comic strip many years ago, something we have all been exposed to in our lives. Yes it's Superman, Batman and Robin, Cat Woman and I am sure you can think of many more. So here are some of the characters, can you think of any others?

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Lex Luthor's son = James Murdoch
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Daily Planet = News of the World
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Batman = David Cameron
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Robin = Nick Clegg
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Superman = Ed Milliband
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Police Commissioner Gordon = Sir Paul Stephenson
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Cat Woman = Rebecca Brookes

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