socialmedia

How do you know if your content is any good?

And how do you know if your content is appealing to the correct audience? Data suggests that there are around 200+ million blogs in the world. I researched some data up to 2011 suggesting 181 million, so I've conservatively increased it. 

Can you imagine just for a second that all these bloggers are looking for eyeballs to engage with their content and in some cases its advertisers. That is an awful lot of competition!

Then add to that the amount of social media posts and sound bites in the form of likes, shares and comments that are also competing for eyeballs.

As of April 2017, there are 2.907 billion active social media users in the world of which Facebook owns 1.968 billion active users. All these active users are engaging with content in one way or another and that makes the job of content marketers even tougher. 

Facebook spotted the trend for companies needing to get more eyeballs on their content and that organic engagement was declining rapidly. Therefore low cost advertising is growing allowing many small businesses to get into the advertising game and getting involved with the chase for more eyeballs on their content and products.

Now big and small business are competing with each other for eyeballs like never before.

But how do you know whether you are targeting the right audience? Well advertising nowadays is so sophisticated that you are able to target every single aspect of that prospect's life! This is why Facebook ads are probably the most popular advertising platform around. 

Facebook will make nearly $61 billion per year from just mobile advertising by 2021.

Whether you are targeting Millennials, Baby Boomers or Gen X you can now do this with super laser accuracy. And you thought the ads in your Facebook newsfeed were random!

As a consequence the amount of Facebook ads consultants are expanding rapidly. Not that it's difficult to master the ads platform, the trick is to know how to write the copy, choose the right images that will appeal to that Millennial, Gen Xer or Baby Boomer and know the right keywords and all the other multiple targeting options. There is a lot to consider for sure and in the process of learning and failing you will make Facebook a little richer in the process.

Personally I would recommend that if you are serious about getting closer to your target audience, that you plan a better and more personal engagement plan. Yes it might be slower but it will potentially develop long term raving fans one person at a time. 

Experiment, experiment, experiment with ads, with email, with calls, with meetings and develop an understanding of what your audience engages with the best. 

I would love to hear what's working for you today or what you are experimenting with currently to ensure more eyeballs on your content.

Success!

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love #mastodon #why #linkedinlectures

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.

Are you sure you like change?

@LinkedIn & @gapingvoid

@LinkedIn & @gapingvoid

Seriously though do you? 

I was browsing the news app on my iPhone early one morning in the past week when I read that there is a new social media channel on the rise, like Twitter but no spam or trolls and a Tweet is called a Toot.

The new network is called https://mastodon.social. And it has the picture of a cute mammoth holding a smart phone.

My first thought was, oh no not another social media network.  And I felt a heavy feeling with the prospect of having to master yet another Social Media platform. Of course I decided to investigate and was actually pleased to learn that registrations have been paused to ensure the quality of existing subscribers. Also they refer to ‘Instances’, another new language to learn. Give us a break please?!

The trouble is the digital news media have been all over this like a rash and this is what causes ‘FOMO’ (fear of missing out) in all of us.

Anyway no doubt if it catches on and millions flock there from twitter. Might see you there or then again maybe not.

Now back to ‘Change’.

The hardest job in that world is actually to change yourself. Just try brushing your teeth with your other hand or put your trousers (pants for my USA friends) on with the opposite leg first.

If you wish to change a habit or start a new habit it is incredibly tough, because you've hardwired your habits over years of regular repetition. The neurones in your brain are fused together forever or are they?

The good news is that your brain is plastic, a term neuroscientists came up with when they discovered that your brain can change even if its damaged and for the purpose of this article you can re-wire your habits, it just takes the same amount of repetition that caused you to develop your habits in the first place.

Coming back to why this is all important in the new digital and social landscape. 

If we want to get attention for our product or service, we have to change our learned habit of spraying and praying. Instead we have to get up close and personal. Deal with people one-on-one and treat them like individuals instead of a commodity. 

Stop email newsletters and instead send personal emails. Stop adding connections to email lists and instead tell them that they can opt-in if they wish and they can unsubscribe at any time they want. Don't cloak a mass email as if it was a personal email. I have witnessed so many bad and quite frankly stupid practices that my jaw literally hit the desk in amazement. 

Nobody by the way is waiting for your email message, your new product or service, your new book, your next blog post, your Facebook live video or even your next Social Media post inside LinkedIn and Twitter or your story in Snapchat, Instagram, Facebook, Snapchat and no doubt others.

Why? Because everyone is overwhelmed with too much stuff. This article will hardly receive any views or engagement, because a hundred thousand other articles were posted in the same week and actually your real attention is on fear, like Donald Trump or Brexit or Syria or your own focus on getting your own content seen.

We all have to change our habits with publishing content or trying to get attention, become relevant and build relationships with real people who might if you do it right become a 'Raving Fan'

Because that is your only mission and 'spraying and praying' is not the way to achieve that.

I'd love to hear what you are looking to change in your approach to Social Media, Social Selling and content marketing. Let's change together forever.

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk

http://linkedinlectures.com

http://linkedinlectures.com

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love #mastodon #change

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.

How do you really know that your community is engaging with you?

@LinkedIn & @gapingvoid

@LinkedIn & @gapingvoid

In June 2013 I wrote an article for ‘The non-significant journal of business & consumer psychology’.

The title of my article was ‘Do Social Networks Sell Drugs?’

Nothing has changed, we’re more addicted to Social Networks then we were in 2013. Sure, you do hear about the odd unplugging campaign and of course the Mindfulness movement, but it’s not really working is it? The overwhelming addiction is very well established and will only grow to mammoth proportions in years to come.

See image below for the forecasted growth of social network users by 2020.

Okay, so it's here to stay and you want to maximise your presence for business reasons. After all everyone has told you for years that you can promote your services for free. But really is it? Seeing as Facebook is by far the biggest social network on the planet, more businesses are using Facebook advertising as a method to get in front of their ideal buyers. So something that has been free for years, getting noticed means you now have to pay. Just have a look at how much Facebook is going to earn from mobile advertising in years to come. Breathtaking!

 

And all to get more engagement with your content. Is it worth it? Making Mark Zuckerberg the wealthiest entrepreneur on the planet might make you feel a tiny bit sick in your stomach. 

Is the answer coming off Social Media altogether? Well, maybe!

Watch the TEDx talk by Dr. Cal Newport called ‘Quit Social Media’.

 

Many of us believe, really believe that having thousands or maybe even millions of followers is the answer. Some of us are made to believe that receiving likes, comments and shares are social proof that you or your business is popular, appreciated, meaningful, ahead of others and beating the competition. 

In truth what you believe is that you are being ‘loved’.

After all this is what you crave the most. 

So how do you create engagement that means something, really means something?  At any stage of the buying process nothing happens until the person trusts you or your company. Your work is only ever about developing trust, nothing else. And trust can not happen unless you touch your buyer at a very deep emotional level.  They literally need to feel loved by you. Instead of you needing to feel loved by them.  Do you get the difference?

Infographic shared with permission from  www.nallure.com

Infographic shared with permission from www.nallure.com

I'd love to hear from you and how you are making your buyer feel loved, totally, completely and unconditionally. Use the comments section below to share your thoughts on engagement and content strategies.

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk 🚀

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.

Does LinkedIn's Privacy Abuse Protection Work?

To be fair, I don't receive a huge amount of spam or abuse on LinkedIn, so I believe that their security systems are sound. Except for this one guy in Ghana, who keeps inviting me to connect. He has around 5 profiles on LinkedIn. His name is Sherif Akande. Go on look him up on search, but probably best not to click through to his profile, just in case he notices that you've looked at him and starts inviting you too!

I’ve reported this fellow now several times to LinkedIn support and their trust and safety department ensure me they are dealing with it. So why does this person still have several profiles on LinkedIn and why does he manage to find me again and again and keeps inviting me?

For me there is something not quite right if someone can do this multiple times. I've blocked every profile of this guy that has sent invites to me, but it doesn't seem to be working, because he just creates another profile and sends another invite. LinkedIn tell me I can't block member profiles unless I'm connected to them. Actually that's not true. You can block them, because I have and when use the URL to look them up I can't find them. So even their support haven't got the correct knowledge about blocking members, which is a bit concerning really.

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So what's wrong Jeff Weiner? Why can't your team solve this?

Small kinks like this makes you nervous about your own privacy on these social networks. If someone in Ghana can keep getting away with this abuse, what else can they do?

Sure I could completely hide my profile, but that completely defeats the objective of being on LinkedIn. So why do their support team then suggest this to me, by sending me their help pages instructing me to follow those to secure my privacy. By blocking myself in this way, I might as well come off LinkedIn, as it won't be worth being on there.

I'm not giving up though and I will keep pushing their support teams to highlight this with their development teams and look to solve this.

You can see the thread of my communication with their support team in the slideshare below. I'm far from happy with their standard template response. It really does make you feel like, well, you're not really that important to us, so we will send you out template responses, because it will allow us to close your ticket as soon as possible.

LinkedIn support desk is probably the worst I've experienced recently for these standard template responses. Much room for improvement needed Jeff Weiner.

This is the last response I received from LinkedIn on the matter. In my view they have completely misunderstood the issue, suggesting that I should be more careful who I connect to. A very strange and bizarre situation.

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