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How many leads are you really converting?

#leadgeneration.png

Current reality is likely to be fantasy. The fact is that the four horsemen, Amazon, Apple, Facebook and Google are the winners. [Scott Galloway's book The Four Horsemen: http://amzn.to/2CWn5jv]

Their engines are huge, their pockets are even deeper and you have very likely spent a big junk of your earnings with these 4 mammoth organisations.

They are buying up all their competition whenever they pose a threat and will own the internet space for many a year to come, you might as well get used to it.

The only way you are competing on the internet is by spending on ads with Google and Facebook and at this time Facebook is the winner.

Facebook will make $60 billion at least from mobile ads by 2020, that's just in a couple of years time.

You are hoping that AI and automation will save the day and actually it probably won't. The only way you have a chance is to become super personal with your customers and potential buyers. This means spending more on the front end with training your employees to become outstanding communicators and making sure you retain them for longer.

Millennials will rage quit at the drop of a hat, so you better know what they value about your company and make sure you deliver this to them daily.

Lead generation is going to be a much hotter topic in years to come and you will be experimenting with many snake oil providers before settling down with something that you feel happy with.

Remember the customer knows when she's being sold to

The best organisations are becoming better at storytelling and linking al their teams together and sharing the same message.

Here on LinkedIn in by the way is where this can be most effective. The trouble is most organisations ignore this potential and their employees LinkedIn profiles are a mess. Sorry to be so direct, but it's true.

When your employees have to become better communicators they actually have to become better storytellers. Their own story and that of the company they work for. A perfect blend of the two will create trust and loyalty.

Better get started...

Purgatory: the place to which Roman Catholics believe that the spirits of dead people go and suffer for the evil acts that they did while they were alive, before they are able to go to heaven. Humorous: an extremely unpleasant experience that causes suffering.

Is your Intention purely Self-congratulatory or is it Selfless?

@LinkedIn & @gapingvoid

@LinkedIn & @gapingvoid

When browsing the internet, my apple news app and the social media networks, the content speaks volumes.

The content largely is self-congratulatory, especially on Facebook. There is very little value in the content that gets posted whether by the news media, your friends, colleagues and the hundreds of strangers that you are connected to. 

Everyone is trying to distract us from our attention in the moment and engage with their story, bring us into their world view and opinions. Mostly it's #fakenews and sucks us in to express a like, heart, laugh, cry, wow or mad, and if we can be bothered, write a comment. 

 

Whether you believe the research or not, they say it takes you 25 minutes to return to the original task after only an 11 minute interruption. That is an absolute age, have you ever tried to sit still for 25 minutes? It's impossible and lasts a very very long time. 

So why do we do this to ourselves?

Don't get me wrong, I like social media, I really do, well maybe I did and I am starting to wonder how much time I have actually wasted on social channels, whereas I could have been creating some fabulous stuff and change my life for the better?

Realising that social isn't going away soon I have started to re-assess my activity there. I used to post 3 times per day via my favourite scheduling app, Buffer, but now I only post once per day. I paid for the 'awesome plan' so that I could have all my channels there and post to all of them and now I just have the free plan with only a few channels to post to. I continually had to search for new and interesting content from other channels, I even have a feedly account to locate all that content. The stress of having to keep finding content was crazy at times, when I saw my buffer of content emptying, I panicked and had to spend a few hours to find more stuff to load it up. I am feeling like a massive weight has been lifted from my shoulders by not having to do that any longer.

But did it actually work and did I get a return on my investment. I never truly know whether it did or not and my hunch is that it probably didn't. My engagement is no better or worse as a result of reducing my content sharing. 

So what about the way forward? Pretty much as the image says really.

  1. Be impartial.
  2. Inform next steps and offer guidance.
  3. Answer questions.
  4. Solve problems.
  5. Listen, respond and be helpful.
  6. Make people smile, laugh and sometimes give them pause.
  7. Design engagement and customer journeys across screens, platforms and networks so they are seamless.
  8. Create experiences that are delightful, memorable and shareable.

How about you, what have you noticed?

@stayingaliveuk

Have you been on a Social Media Diet yet?

Well if you haven't yet, I promise you that one day you will.

I feel for parents these days. They have the toughest job, especially with addicted kids and teenagers. Addicted to their emotions and technology. I know we joke about Wi-Fi and Battery life being before Physiological needs on Maslow's hierarchy of needs, but it's probably true. Try taking a teenager's smartphone away from them and they won't be talking to you for weeks, if ever. You might as well have chopped off their right arm. 

This is the opening sentence by Tristan Harris during his latest Ted Talk filmed in April 2017;

'I want you to imagine walking into a room, a control room with a bunch of people, a hundred people, hunched over a desk with little dials, and that that control room will shape the thoughts and feelings of a billion people. This might sound like science fiction, but this actually exists right now, today.'

He used to work in one of those control rooms. He witnessed that the major social networks that we love and hate are planning to make sure that they grab, as he calls it, a bit of your mind's time. So all those social networks, all of them, want a bit of your mind's time, time you never knew you had to give to them. Even when you are reading this article you are giving a bit of your mind's time to something you never knew was going to happen or even needed it to happen. By me writing this, sharing it on the internet, I am asking you to invest a bit of your mind's time into reading my article. 

I've been sucked in by all of the networks in believing that I also should be, not only investing my mind in absorbing the content, I should be creating it too so others can invest their mind's time into my content.

Tristan talks about a feature on Snapchat called 'Snapstreaks'. Here's what he says;

'And they invented a feature called Snapstreaks, which shows the number of days in a row that two people have communicated with each other. In other words, what they just did is they gave two people something they don't want to lose. Because if you're a teenager, and you have 150 days in a row, you don't want that to go away. And so think of the little blocks of time that that schedules in kids' minds'.

Watch Tristan's TED Talk in full. 'The manipulative tricks tech companies use to capture your attention.'

Kids and teenagers are addicted to the internet, fact.

And dare I say it, I am and you are probably too. Want to take the test? Follow the link below. Maybe try and carry out the test on your child and teenager, somehow?

http://www.globaladdiction.org/dldocs/GLOBALADDICTION-Scales-InternetAddictionTest.pdf

Analyse Your Results:

0-20: Not at all nomophobic. You have a very healthy relationship with your device and have no problem being separated from it.

21-60: Mild nomophobia. You get a little antsy when you forget your phone at home for a day or get stuck somewhere without WiFi, but the anxiety isn’t too overwhelming.

61-100: Moderate nomophobia. You’re pretty attached to your device. You often check for updates while you’re walking down the street or talking to a friend, and you often feel anxious when you’re disconnected. Consider a personal detox.

101-120: Severe nomophobia. You can barely go for 60 seconds without checking your phone. It’s the first thing you check in the morning and the last at night and dominates most of your activities in-between. You may need to seek professional assistance.

Read the full article: Technology and Internet addiction: How to recognise it and recover from it.

https://www.comparitech.com/internet-providers/technology-internet-addiction

You might also enjoy an article I wrote back in 2013 title: 'Do Social Networks Sell Drugs';

https://www.stayingaliveuk.com/blog/2013/06/do-social-networks-sell-drugs

Now I know that they do, as I have probably been an addict since then.

All of us for sure will be going on a Social Media Diet. And I have it in my mind to be writing the first one of it's kind. Mind you it means I will also have to try it out! Now that might be a lot tougher.

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Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me http://styin.me/discovery-call-20mins.