Direct Messages

Are you guilty of using the ‘sheep dip’ approach?


 I am sorry to say, I'm guilty!

It's not that I'm not wishing to be super personal and to engage with one person at a time and appeal to their specific goals and aspirations.

The truth is there are just not enough hours in the day to engage with every new connection request and every new follower at a level that I would ideally like. So some automation is inevitable. I'm still experimenting too and have already adjustedsome things.

I'm not using autobots as such, but I am manually adding new connections to my CRM and an automated process and messaging them with the same template message. And no, I don't feel great about it, but it's working at the moment.

My goal is to be engaging and strike up a conversation, share some valuable content and information that is free and at the same time being careful not to pitch anything. Its totally not my intention to do any kind of pitching. Eventually I'd like to have a conversation, which I call a discovery call. And that again is to provide some value, not to pitch.

I have carefully designed this process after weeks of testing it and receiving some deeper level of engagement with new connections, especially on LinkedIn. Anywhere else it's much harder to do. Email is still one of our default go to apps each morning. I know it's Facebook for most too.

I state very clearly in my auto emails that my purpose is to engage at a deeper level and invite recipients to unsubscribe if they wish to and indeed some do, but not as many as I had originally expected. Maybe one every 2-3 weeks.

I do receive a fair bit of engagement from these new connections and I also notice a lot don't. I'm surprised because they asked to connect with me in the majority of cases, at least 95% of them are incoming requests. Usually with no reason given for wishing to connect by the way.

The real engagement occurs when after a few touch points, which are a combination of engaging with their profiles and sharing some content and information, you manage to get agreement for a discovery call. When you are able to engage in a conversation with your connections, more clarity about who they are and what their goals are means that you can start to look out for clues and understand better how they'd like you to engage with them in the future. Over the years I've come to realise that this is by far the best method.

The goal always is to end up having a conversation. I believe by phone and usually Skype with video is best. I'd like to try other methods too, like Facebook messenger with video, although having tried it twice, it's still a bit unstable.

If you'd like to skip all the automation and go straight to a discovery call then by all means go for it and head over here,

in the meantime let me know how you're feeling about my automation and by all means share your ideas and strategies that are working for you? 

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and@gapingvoidhere: (

Occasionally I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.


#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love #mastodon #why #linkedinlectures

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me ( I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.

Have you installed THE BEST Customer Service message button yet?

Twitter has given us all a brilliant gift.

‘A button for our websites to receive direct messages via Twitter.’

Twitter direct messages is very under-used I feel.  The only way Twitter users are utilising it is by auto-messages when you follow them. I’m sorry but that’s a massive turn off for me. It’s not personal, it’s not intimate and it’s not engaging. I have stopped responding to those, because I know there was no real individual involved in sending those.

If you are a business, no matter how small or large, you must be on Twitter and you must have a direct message button on your website. In my experience, I have sent countless customer service tweets to companies, which have resulted in a fantastic response and outcome. I really value it when companies respond to me using Twitter, it’s way better than the email, way better than the voice-automated call routing and usually far more personal.

And now that we can add a direct message button it means the customer doesn’t have to send those bitter tweets publicly, they can message you direct without all that embarrassment.

‘Provide your customers with a direct message facility and you will be able to jump on those questions super fast and privately’.

Right then some instructions on how to do this, because it took me a while to figure it out. Twitter’s instructions are not that crystal clear.

Go to your Twitter account. Desktop only. Click on your profile photo top right and from the drop down, select ‘Settings’.



Select ‘Security and privacy’ from the left hand menu.

Scroll down in the right column and at the very bottom of the ‘Privacy’ section, there is an item titled ‘Direct Messages’. Select by ticking the box next to ‘Receive Direct Messages from anyone’.

This is THE most important step, as without it nothing works.

Stay inside the same screen (Settings) and select from the left hand menu, one from last on the list ‘Your Twitter data’.  Underneath Account history is your Username and User ID (I have blanked mine). You already know your own username and please make a note of your User ID. You will need both.

Visit Enter your Twitter handle in the box below ‘What would you like to embed?’ Click the arrow or press enter.


Next you will scroll down to 4 options for embedding Twitter code on your website. Please select ‘Twitter Buttons’.

This will generate a pop-up with 5 options. Please select option 5 ‘Message Button’.

This will generate a second pop-up. Please enter your Twitter Handle and User ID from item 5 and click ‘Preview’.

Next are some customisation options, for example you can pre-fill some initial text and decide whether you’re like a large button. Click Update and a preview will be displayed below, together with the HTML code that is needed to supply to your webmaster or you can copy yourself and add to your website, maybe on the contact page.

Now it's your turn, go to your Twitter account and start grabbing the information you need from there and then head to 

And if you enjoyed this tutorial and it worked for you, please send me a DM via Twitter. Success!