social audio

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My 'Social Audio Community Chat Events'​ happen weekly...

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If in doubt, BEGIN.

A mantra I learnt from Gapingvoid Culture Design Group, when I discovered their image below. It has stuck with me and I will probably never get it out of my head. I fell in love with their doodles and I now have a Pinterest Board with 1,600 images. Do check them out, they are all awesome! I even created a 'small' company Culture Wall from my favourite 20 images.

Next Social Audio Community Chat: https://styin.me/sacc-sept02

But this is not what I am sharing with you today. I would like to share that I have been in doubt for a while, ever since I got a seat inside the now infamous social audio start-up and social media disruptor Clubhouse. Initially I was mega turned-on by the idea, after all I am a podcaster for nearly 7 years, so I do love anything audio. I started listening on Clubhouse and just wanted to get started with hosting my own rooms, but what do you talk about? I listened a bit more and then a bit more and then I heard EGO. I heard people sharing wisdom, their own or maybe wisdom they had borrowed and promoting themselves with bios on their profiles that read like the whose who of Egoland, yes Legoland with out the 'L'.

I was turned off completely, yuk, this didn't resonate with me at all and the same question kept appearing in my mind, 'what do you even talk about?'

But I promised myself to keep an eye on things or rather an EAR. Then Twitter rolled out Twitter Spaces and I initially believed this could be it for me. At least I have a small following there, just over 4k, which means if I could invite them, happy days, I could establish a small audience, but...what would I then talk about? And, I need a co-host do I, it's what all the greats appear to be doing? And then you can't really invite anyone, so that caused more doubt.

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LinkedIn Social Audio Events

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Let me start by making it crystal clear that you will only be able to host a LinkedIn Audio Event if you have 'creator mode' enabled. However anyone is able to join a LinkedIn Audio Event and joining events together with creator mode enabled is a really great way to ensure that you get the ability to host LinkedIn Audio earlier than most.

Once 'creator mode' is on, LinkedIn will eventually and automatically provide you with the ability to host a LinkedIn Audio event. There's no timeframe on how long this will take, I had creator mode on for months and only after attending several LinkedIn Audio events and checking daily did I notice that 'Audio Events' was enabled. I received no notification and there was no indication that I had gotten the feature. Now I have LinkedIn Live, Audio Event and Newsletters as part of my Creator Tools.

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Social Media Day 2022

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When I saw a tweet about this day on Thursday 30 June, 2022, my reaction initially was, oh no not another social media marketing ploy.

I then reflected a little and I remember how excited I was when Facebook came about and how even more excited I was when Twitter emerged. I hadn't even considered LinkedIn properly and over time I did like LinkedIn the best, because of it B2B flavour. I threw myself into all social media feet first, my head followed later.

I got clued up on all of it, sought out training in the USA, I remember how backward the UK was. At the time I was working freelance for a training company who provided online management best practice training, all text based. I told the MD that social media was important and it was going to get big. He dismissed it and said and I quote, ‘I am not interested in knowing what people have had for their lunch’.

Many years later he hired me to run a LinkedIn training session for him and his staff.

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The Social Audio Revolution

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Unless you have been living under a rock for the past couple of years, not mentioning the 'C' word, Social Audio is possibly the newest social media innovation of the the current 20's.

You may have heard of Clubhouse, their meteoric rise to being THE social audio go to platform and the beauty of being focused on just that, nothing else, no distractions, no other innovations, just social audio, means they were the market leader, the innovator and solution of choice. They refused many takeover bids and even one by Twitter, which reportedly was for $4 billion yeah that’s billion with a B. Why didn’t they take that I wonder? Personally you must be slightly mad not to.

I was late into the Clubhouse, it’s been a while since I played golf so nobody gave me the nod and wink. Never mind I did set up a profile, it was easy to do and simple. The whole platform was simples, yeah I say was, because with all social media products the engineers complicate the hell out of it. It’s not so simple anymore and then the surprise why the drop off?