Jim was delighted, finally after years of spending thousands on printed marketing material, he had a digital alternative, social media! He was already super excited about reaching millions if not billions of people, just by sharing content on these amazing platforms for FREE.

He couldn't believe his luck, he blessed his stars that he was alive at this time of technological development, a development which the world had never seen before. Finally he could save thousands of printing and mailing costs and do it all for FREE!

It all seemed too good to be true, but yes indeed, it's 100% free. He couldn't sleep with excitement, he told everyone about it and soon all his friends, business associates and even family were just as excited as him, they too started to explore the possibilities of going digital, no more printing, who would have thought? Of course he felt a little sad for all those printers, but hey they didn't move with the times and it was ironic just as the printing press was such a technological feat in its own right, now it was being replaced by these marvellous social media companies.