Now that we’re all over the shock of this surprise partnership and have looked at the justification both Satya Nadella and Jeff Weiner have so beautifully crafted in their slide deck (see below), we can start developing our own KPI’s to hold both Satya and Jeff to account and ensure they deliver to their promises.
So often do we hear heads of large corporates promise the world to us as consumers of their product, leaving us disappointed and disillusioned in the process when they don't deliver their promises. So let's hold them to account.
Both companies have something we can not live without these days, but they aren’t really held to account by us are they? The stock market holds them to account and here lies the problem. Public companies exist to satisfy their shareholders. Forget about the hype and wonderful stories they spin about customers and employees. They are just fiction. Shareholders count, period.
Right, so I have started my own list of KPI’s and I would love to hear yours too, please feel free to add yours in the comment field below.
- LinkedIn UI: The LinkedIn user interface and menu navigation is in desperate need of updating. It has to emulate the mobile experience much closer. I’ve seen some design evidence inside the slide deck, so it can’t be that far away. Timeframe: By end of July 2016
- Regular Skype: Every LinkedIn member will be able to add Skype on their profile (a space already exists) and it will integrate all your contacts who have Skype inside the Skype address book*, allowing you to instant message or video call one to one or group call right inside LinkedIn. Timeframe: August 2016
- Skype for business: I have used Skype for business and it’s completely different compared to the regular Skype you may have sitting on your desktop. This feature has been long overdue inside LinkedIn and I highlighted this in a post last year. This needs to be made available to all LinkedIn premium members as soon as possible. Timeframe: By end of September 2016
- Inviting and accepting invites: This might have nothing to do with Microsoft, but I am hoping when their engineers start examining workflows, they might uncover a workflow that is completely broken. This whole process needs to be overhauled, including creating a clear dedicated section inside LinkedIn for your network (similar to mobile) and a forced situation whereby you have to write a personalised invitation every single time. Timeframe: October 2016
- Microsoft Dynamics CRM: CRM has been a major issue for LinkedIn. There are parts that can work like CRM, but the dots are not joined up, so it remained as a bit of a maybe-run CRM. A CRM needs data and LinkedIn can provide that. All LinkedIn premium members need to be given a Dynamics CRM account as part of their package, integrated probably with Sales Navigator. Timeframe: November 2016
- Yammer: LinkedIn attempted to create some sort of messaging system, but have failed miserably. Yammer was the first corporate social network, which unfortunately got bought by Microsoft and is available to enterprise clients now, never to be seen in the public domain again. In order to compete with Slack, there is the perfect opportunity to integrate Yammer inside LinkedIn for all paying and non-paying members. Timeframe: December 2016
These are my 6 KPI’s for the next 6 months or maybe you can call them wishes for the Microsoft & LinkedIn marriage.
* I have been testing Skype by the way and found that Microsoft Account allows you to import your LinkedIn contacts or so I thought. See below screenshot of the error message I got! Tried about 8 times, without success.
Here is a video of the full announcement of Microsoft's acquisition of LinkedIn, including a short interview with Satya and Jeff followed by the investors call on Monday 13th June, 2016.