Hey and welcome to #TheOpenMike
On today’s episode, I'm excited to be covering the topic of Storytelling.
YOU CAN ALSO WATCH THE VIDEO PODCAST BY CLICKING HERE
Today's influencer guest is Michael de Groot from Staying Alive UK Ltd and Michael is based in Stourport-on-Severn, Worcestershire, In the United Kingdom
Michael covers a 'deep dive' including five key strategies to help you with your Storytelling inc:
The difference between the storytelling in most adverts versus the storytelling in the movies.
How the framework of a story is built up.
Attention + Tension = A.Tension
What role does ‘The Hero's Journey’ play in storytelling?
How storytelling affects the brain to make decisions?
I would highly recommend that you go check out Michael's Storytelling Online Workshop to increase your skills to share meaningful stories.
In the Podcast Michael shares these 3 pro tips for you on Storytelling to help you get started fast, including:
How to understand what are your clients pain points, how can you create more and amplify the pain identification and relevance
Tips on ensuring you focus hard and understand the audience you are addressing, with a target target target approach.
How to be clear about the output of your story, what are you expecting in advance, is this to ask the audience to buy something, book a call and, when they speak to their friends, what would they say about your story?
We also cover how Storytelling affects the brain to make decisions including:
Neurocoupling turns ideas and connects the story as their own in our brains
Mirroring is where you see yourself in that position or recognise it as something similar to what you are or have experienced
Cortex Activity is when the brain fires what you are imagining as real (like a runner) pretending and visualising running the 100m - their body reacts even though its imaginary
The pleasure chemical the emotion that stories provide is known as Dopamine.
Also, Michael provides you with some amazing resources to kick start your Storytelling journey including a Storytelling canvas (download your editable version here).
Podcast Host:
Mike Midgley is an experienced entrepreneur and executive board professional with venture capital experience and a proven track record in high growth business strategies. Throughout his career, Mike has achieved successful six and seven-figure exits plus he has raised over £1.6m in Venture capital and franchised his businesses over 68 times. As a podcast Host, Keynote Speaker, Angel Investor, Executive Coach and Non-Executive Director, he provides a motivational ‘hands-on’ driven approach that is supported by an extensive skill set across the fundamental disciplines of business. Outside of his executive services, Mike still plays an active role as the Growth Engine Architect within The SuccessHub's HubSpot Inbound Certified Partner Agency channel that supports High growth SME's and Mid Corporate / Enterprise clients. Mike is passionate about giving back to the community, he is an active Business Mentor for Doncaster Councils 100 Mentor Program, plus he contributes to the SuccessHub Community Program and Charitable work where he raises money for his favourite charity the NSPCC.
