AJ loves the concept of being present when customers are at the bottom of the funnel, and who are ready to make a purchase.
He has been an online marketer since 2007 and he’s managed hundreds of Google AdWords campaigns. He’s always been fascinated by the lead quality from intent-based targeting.
He was introduced to advertising on LinkedIn in 2014. He figured that it likely wasn’t a good platform because he hadn’t heard of it before then. As he continued to dive deeper into LinkedIn, he began to see the value that he felt the industry had not picked up on. He then founded B2Linked in an effort to spread the success he was experiencing through LinkedIn advertising to other companies.
He’s extremely active in the online marketing community. He’s a LinkedIn Certified Ads Partner, he manages the official LinkedIn Ads group forum, and he’s a board member of SLC | SEM among other things. He’s an exotic car nut and a triathlete. I lives in Utah with his wife and 4 kids.