purpose

Are you aware how disappointing you are?

@LinkedIn & @gapingvoid

@LinkedIn & @gapingvoid

As a consumer, I genuinely want to help the companies I buy from. Sometimes it comes out as criticism, but there is always a genuine intention to assist. Sometimes they just don't listen until you give them more direct and sometimes hurtful feedback. Take LinkedIn for example. I have been giving them feedback for years now on their customer service. I have even resorted to writing about it. You can find my articles here and here.

When you want to give feedback to brands and companies and nobody takes you seriously your love for them dies a tiny bit every time until one day you may turn around and say enough is enough. It's like the whole world falls in all at once, but it never did happen all at once, it happens a little bit at a time, usually over a long period of time. 

My wife and I stayed at a recent venue for a short retreat and when checking out, I wanted to give the receptionist, whose sole duty there was to check people out, some feedback on a couple of things during our stay.  Her answer was not unsympathetic but she answered by saying to include our comments on the feedback form, which would be emailed to us. Needless to say the feedback form was very impersonal, no place to add your own personal details and just one generic box to add comments. My love for them died a tiny bit. Not huge but it did hurt a little and whilst I could have been a raving fan, I'm now just a fan. It won't take many more incongruent experiences for me to no longer be a fan.

Brands and companies across the board struggle with this. I do understand, nowadays comments can be flying in from all directions. In the old days the only way you received customer feedback was when they were directly opposite you or you received a letter of complaint.  There was no mistaking how that feedback would be received. Now the comments can arrive in at least a dozen different ways and actually they will never find their way directly to you. They just exist in the cloud and potential customers find them, read them and decide their action. 

We are wired to think negatively or rather we have a survival instinct. This means that when we read negative reviews about a brand or company, we take them seriously. Even if it's just about food, which as we all know is highly subjective. Our primitive brain assumes that if the food is bad we could die, so we will avoid it at all costs. Yes people can get food poisoning however, I personally don't see that many stories of people dyeing in restaurants. When we absorb reviews about places to sleep, we too believe that we could end up feeling threatened in some way. Our physical or mental health could be under threat. 

I do get it, brands and companies lose customers every single day and it's natural to do so. You buy your loaf of bread from one outlet one day and then maybe some other outlet the next. And this is because very few brands and companies really think through the whole buyer's journey, from reading reviews, seeing their network's comments, adverts, the physical buying experience online and offline and the follow-up. How many times do you get a call from your baker to ask you if you were happy with your loaf today?  Not that many right?  It's just an extreme metaphor to make the point.

As the image suggests, true engagement is something you feel!

What's your view? Answers on a postcard or in the comments field below will do nicely!

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk 

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #customerservice #help #feedback #reviews

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals.  Feel free to click through and book a call with me http://styin.me/discovery-call-20mins.

How do you know if your content is any good?

And how do you know if your content is appealing to the correct audience? Data suggests that there are around 200+ million blogs in the world. I researched some data up to 2011 suggesting 181 million, so I've conservatively increased it. 

Can you imagine just for a second that all these bloggers are looking for eyeballs to engage with their content and in some cases its advertisers. That is an awful lot of competition!

Then add to that the amount of social media posts and sound bites in the form of likes, shares and comments that are also competing for eyeballs.

As of April 2017, there are 2.907 billion active social media users in the world of which Facebook owns 1.968 billion active users. All these active users are engaging with content in one way or another and that makes the job of content marketers even tougher. 

Facebook spotted the trend for companies needing to get more eyeballs on their content and that organic engagement was declining rapidly. Therefore low cost advertising is growing allowing many small businesses to get into the advertising game and getting involved with the chase for more eyeballs on their content and products.

Now big and small business are competing with each other for eyeballs like never before.

But how do you know whether you are targeting the right audience? Well advertising nowadays is so sophisticated that you are able to target every single aspect of that prospect's life! This is why Facebook ads are probably the most popular advertising platform around. 

Facebook will make nearly $61 billion per year from just mobile advertising by 2021.

Whether you are targeting Millennials, Baby Boomers or Gen X you can now do this with super laser accuracy. And you thought the ads in your Facebook newsfeed were random!

As a consequence the amount of Facebook ads consultants are expanding rapidly. Not that it's difficult to master the ads platform, the trick is to know how to write the copy, choose the right images that will appeal to that Millennial, Gen Xer or Baby Boomer and know the right keywords and all the other multiple targeting options. There is a lot to consider for sure and in the process of learning and failing you will make Facebook a little richer in the process.

Personally I would recommend that if you are serious about getting closer to your target audience, that you plan a better and more personal engagement plan. Yes it might be slower but it will potentially develop long term raving fans one person at a time. 

Experiment, experiment, experiment with ads, with email, with calls, with meetings and develop an understanding of what your audience engages with the best. 

I would love to hear what's working for you today or what you are experimenting with currently to ensure more eyeballs on your content.

Success!

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love #mastodon #why #linkedinlectures

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.

Is ‘WHY’ really the best question to ask yourself?

@linkedin & @gapingvoid

@linkedin & @gapingvoid

We have Simon Sinek to thank for making this word famous, very very famous and now many trainers, coaches, digital marketers incorporate this question in their discussions with clients. Me included of course. It's almost like we have been infected by it when we realised that actually ‘WHY’ haven't we been asking that question of ourselves.

Simon made us realise that we spend more time promoting what and how we do things and we forget about the ‘WHY’ completely. 

‘WHY’ do you think that is? 

Well, maybe it's because it's easier to answer what and how and much and much harder to answer ‘WHY’.

I don't know about you, but I witness many things in the world, whether it's in the news, on social media, in the things that people say, their presentations, their social media posts, all the content that's floating around, the faults and strange decisions that social networks like LinkedIn make and the one word that always comes up in my head is ‘WHY’. 

I often wonder now that when I witness that something, I realise they never asked themselves the question ‘WHY’, before they shared their content. 'WHY' would anyone want to know or care about this content that I'm sharing right now?

Of course now you are wondering whether I always as the question ‘WHY’ before I create and/or share anything. And the answer?

Of course not! I rarely do, but I can tell you now, after writing this article, I will be making sure to do so from here on in.

To be true to my word, let's discuss briefly my ‘WHY’ for writing this article, specifically featuring the image that's in this article.

A number of years ago I came across @gapingvoid, the handle for the artist Hugh McLeod and was totally inspired by his drawings. I had never seen anything like it and to this day I still haven't. I subscribed to his daily newsletter, which has a new drawing every single day. I then came up with the idea of saving the daily drawings to Pinterest and now I have over 800 pins of Hugh's art. But also his cultural ideas. I'm such a big fan I even purchased some business cards through Moo.com with his art on it and some cool messages on the back. My business card is always a big hit when I hand it over. 

Then LinkedIn came out with an eBook, which contained all his art and some appropriate messages in connection with content marketing. I loved it so much and decided that each page in the eBook would lend itself brilliantly to me writing some articles and blogposts with my thoughts about each of the messages contained within it.

That is my ‘WHY’ for this article.

I'd love to hear your 'WHY', will you?

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk

linkedinlectures.com

linkedinlectures.com

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love #mastodon #why #linkedinlectures

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.

Are you sure you like change?

@LinkedIn & @gapingvoid

@LinkedIn & @gapingvoid

Seriously though do you? 

I was browsing the news app on my iPhone early one morning in the past week when I read that there is a new social media channel on the rise, like Twitter but no spam or trolls and a Tweet is called a Toot.

The new network is called https://mastodon.social. And it has the picture of a cute mammoth holding a smart phone.

My first thought was, oh no not another social media network.  And I felt a heavy feeling with the prospect of having to master yet another Social Media platform. Of course I decided to investigate and was actually pleased to learn that registrations have been paused to ensure the quality of existing subscribers. Also they refer to ‘Instances’, another new language to learn. Give us a break please?!

The trouble is the digital news media have been all over this like a rash and this is what causes ‘FOMO’ (fear of missing out) in all of us.

Anyway no doubt if it catches on and millions flock there from twitter. Might see you there or then again maybe not.

Now back to ‘Change’.

The hardest job in that world is actually to change yourself. Just try brushing your teeth with your other hand or put your trousers (pants for my USA friends) on with the opposite leg first.

If you wish to change a habit or start a new habit it is incredibly tough, because you've hardwired your habits over years of regular repetition. The neurones in your brain are fused together forever or are they?

The good news is that your brain is plastic, a term neuroscientists came up with when they discovered that your brain can change even if its damaged and for the purpose of this article you can re-wire your habits, it just takes the same amount of repetition that caused you to develop your habits in the first place.

Coming back to why this is all important in the new digital and social landscape. 

If we want to get attention for our product or service, we have to change our learned habit of spraying and praying. Instead we have to get up close and personal. Deal with people one-on-one and treat them like individuals instead of a commodity. 

Stop email newsletters and instead send personal emails. Stop adding connections to email lists and instead tell them that they can opt-in if they wish and they can unsubscribe at any time they want. Don't cloak a mass email as if it was a personal email. I have witnessed so many bad and quite frankly stupid practices that my jaw literally hit the desk in amazement. 

Nobody by the way is waiting for your email message, your new product or service, your new book, your next blog post, your Facebook live video or even your next Social Media post inside LinkedIn and Twitter or your story in Snapchat, Instagram, Facebook, Snapchat and no doubt others.

Why? Because everyone is overwhelmed with too much stuff. This article will hardly receive any views or engagement, because a hundred thousand other articles were posted in the same week and actually your real attention is on fear, like Donald Trump or Brexit or Syria or your own focus on getting your own content seen.

We all have to change our habits with publishing content or trying to get attention, become relevant and build relationships with real people who might if you do it right become a 'Raving Fan'

Because that is your only mission and 'spraying and praying' is not the way to achieve that.

I'd love to hear what you are looking to change in your approach to Social Media, Social Selling and content marketing. Let's change together forever.

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk

http://linkedinlectures.com

http://linkedinlectures.com

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love #mastodon #change

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.

How do you really know that your community is engaging with you?

@LinkedIn & @gapingvoid

@LinkedIn & @gapingvoid

In June 2013 I wrote an article for ‘The non-significant journal of business & consumer psychology’.

The title of my article was ‘Do Social Networks Sell Drugs?’

Nothing has changed, we’re more addicted to Social Networks then we were in 2013. Sure, you do hear about the odd unplugging campaign and of course the Mindfulness movement, but it’s not really working is it? The overwhelming addiction is very well established and will only grow to mammoth proportions in years to come.

See image below for the forecasted growth of social network users by 2020.

Okay, so it's here to stay and you want to maximise your presence for business reasons. After all everyone has told you for years that you can promote your services for free. But really is it? Seeing as Facebook is by far the biggest social network on the planet, more businesses are using Facebook advertising as a method to get in front of their ideal buyers. So something that has been free for years, getting noticed means you now have to pay. Just have a look at how much Facebook is going to earn from mobile advertising in years to come. Breathtaking!

 

And all to get more engagement with your content. Is it worth it? Making Mark Zuckerberg the wealthiest entrepreneur on the planet might make you feel a tiny bit sick in your stomach. 

Is the answer coming off Social Media altogether? Well, maybe!

Watch the TEDx talk by Dr. Cal Newport called ‘Quit Social Media’.

 

Many of us believe, really believe that having thousands or maybe even millions of followers is the answer. Some of us are made to believe that receiving likes, comments and shares are social proof that you or your business is popular, appreciated, meaningful, ahead of others and beating the competition. 

In truth what you believe is that you are being ‘loved’.

After all this is what you crave the most. 

So how do you create engagement that means something, really means something?  At any stage of the buying process nothing happens until the person trusts you or your company. Your work is only ever about developing trust, nothing else. And trust can not happen unless you touch your buyer at a very deep emotional level.  They literally need to feel loved by you. Instead of you needing to feel loved by them.  Do you get the difference?

Infographic shared with permission from www.nallure.com

Infographic shared with permission from www.nallure.com

I'd love to hear from you and how you are making your buyer feel loved, totally, completely and unconditionally. Use the comments section below to share your thoughts on engagement and content strategies.

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk 🚀

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance #trust #love

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.

Do you clearly articulate your purpose in your content?

@LinkedIn & @gapingvoid

@LinkedIn & @gapingvoid

In the image above, the part of the sentence that grabbed my attention is ‘we stand for something meaningful’.

Deciding what content to write and publish is the easy bit. Seriously it is becoming easier, because there are so many great content writers out there, which means our subconscious is absorbing it and eventually this comes out in our own content.

The tougher part is making it connect to your purpose, your passion and making it meaningful. 

Most content nowadays is forgettable, even the headlines are so sensational that they are becoming a massive turn off. The professional media is trying desperately to get our attention.

Whether you are in employment or running your own business, you have a desire to feel valued, for your contribution to be meaningful and deliver something that will have an impact on people’s lives. Most of us have those desires. And even if we don't have those desires for our business, we will have those for our family. 

There is a meaning, a purpose to all our lives and maybe you are not fully aware of it yet, it is vital that you understand what it is when you are writing content.

If your content is just about what you do and how you do it, i.e. selling yourself then you are, sorry to say, going in the wrong direction.

Simon Sinek is a master at teaching us how to become better at defining our purpose, our WHY? I have included his best video to explain this below. It's only had 30+ million view so far, so he must be on to something right?

Our ‘why’ has to be evident in what we say, what we write and how we market. Basically all our content.

The reader has to feel a connection with you beyond the words, the facts and the content. She needs to be convinced that you are congruent with your content and have written it with the right intention and with purpose and meaning.

If you are not clear on how to do this, start with thinking about why you do what you do? What you love about what you do and how you would like to make an impact in the world or maybe closer to home in your community. Once you start getting clarity about this and portray this through the content you write or share, your audience will feel a closer connection to you, a deeper feeling of trust will develop and a greater connection will emerge.

Defining yourself by metrics alone is never enough. Awards and league tables are the result of ego and self congratulations. You can only ever measure yourself, your business, the impact on your community, by the amount of change that is taking place as a direct result of your purpose.

How are you articulating your purpose in your content?

I'd love to learn and I am sure others would to, so help us out and share your answer below.

LinkedIn created a brilliant eBook with my favourite illustrator. @gapingvoid (Hugh Macleod) creates the most amazing messages through his illustrations. Read more about him and @gapingvoid here: (http://www.gapingvoid.com/blog/team-members/hugh-macleod/)

Regularly I will share one of the articles and illustrations from the eBook and give you my opinion, interpretation, insight and my meaning.

@stayingaliveuk 🚀

#contentmarketing #content #socialmedia #engagement #marketing #socialselling #sales #empathy #distraction #purpose #relevance

Online is great and talking is even better. Everyone's ultimate goal in business and life is to make real connections, where you meet someone face to face. Before that meeting a conversation is the ultimate icebreaker. I value my LinkedIn connections and realise that I don't really know you or what your goals are and how I might facilitate or support those goals. Feel free to click through and book a call with me (https://www.stayingaliveuk.com/discovery-call/). I have blocked out only Fridays each week, excluding holidays, for calls. Hope to speak with you soon.