90s

Signature

Most of you who are using lengthy email signatures to promote all your business details are stuck in the 90's.

Who gave you the disclaimer advice? Your solicitor? Probably not, you copied it from other people’s email signatures.

Do you use an email signature in your messaging on Facebook, LinkedIn, Twitter, Instagram, WhatsApp or Snapchat? Very likely not and if you do, then there’s no hope.

See with an email address, as long as it’s corporate and these are the ones I am referencing here, you are already giving your website address and with an email address they can already very likely find you on LinkedIn and other platforms if they wish to. If you are in business and are still using yahoo, live or gmail, you are also still stuck in the 90's.

There’s only one thing they need on your email signature. Your mobile phone.

Have you ever witnessed a corrupted email thread because someone has an email signature as long as your arm? In fact the email text takes up a fraction of the space compared to your signature and that means your message can be totally lost.

It really is time to change your approach to email signatures.

Here’s some further reading on the topic.
http://www.slate.com/articles/technology/technology/2015/01/email_addresses_in_email_signatures_no_you_don_t_need_to_do_it.html

Michael de Groot