I recently attended (Jan 2018) a great Masterclass run by the amazing Michael-Don Smith, called ‘Create Your Signature Speech’, #CYSS.
https://www.eventbrite.co.uk/e/how-to-craft-your-signature-speech-presentation-skills-masterclass-tickets-38222108355
I see so many business people, whether they work in small businesses or large corporates deliver the most appalling signature/elevator speeches at networking events.
The only reason they are so appalling is because business people haven’t invested the time to create something with structure and discipline.
Michael-Don’s quote was; ‘Structure is your friend and discipline gives you freedom’.
He showed us a number of ways to examine our signature speech and give it structure and discipline.
By having us practice it in front of the group several times it allowed us not only to improve our delivery, it placed us outside of our comfort zone, where really all the learning took place.
I sincerely wish more business people in the U.K. invested a small amount of time and money in themselves in order to improve not just their speaking skills but also their signature/elevator speech to help them feel more confident in front of strangers at networking events.
Happy speaking!