My own story...

We’re all on this amazing magical mystery tour, with life’s many twists and turns.

My journey started in Amsterdam, where I was born. I've lived in Surinam, Ireland and most of my life in the UK.

I started my working career in London in Textiles and stayed in this industry for a massive 28 years. I experienced the whole supply chain and was lucky enough to have sat on executive boards, helping shape and direct companies and more specifically the sales, marketing and design functions.

I had an epiphany event in 2003, which saw me change direction completely and had me discover personal development, NLP and alternative health. I spent 3 years studying a therapy called Kinesiology, which in essence is a diagnostic tool using muscle response testing. This was a fascinating journey and one that taught me a huge amount about myself and human mind and body interactions.

My vision was to teach employees inside organisations how they can achieve wellness at work. However I launched my business at the start of the recession in 2007. And with some early success this fizzled out quickly with most organisations saying that this was a luxury they couldn't afford. That was an interesting response!

I had to re-think my strategy and was lucky enough to be introduced to an e-learning company in 2008 who provided an online learning method for organisations and their employees. I freelanced for about 18 months and this gave me the appetite to follow a vision I've had since I was younger and that was to get involved in the digital world.

I had already studied the meaning of social media and where this new revolution would be heading and decided to study with the experts in the USA in 2010. I did some re-selling for another e-learning company during 2011 and continued to develop my Social Media skills.

I realised that everyone is a 'Social Media Expert' and that loads of people started presenting themselves as such and I decided I didn't want to be a generalist, but a specialist.

It was at the end of 2012, when I decided that I wanted to specialise on LinkedIn, as this was closer to my vision of helping organisations succeed. 

I had also been exposed to video marketing back in 2004 and that was even before YouTube was launched and most of us still had dial-up broadband. 

I decided also that it was time to get back into that sector and taught myself from the ground up how to create engaging and entertaining video stories using a number of different techniques and software programs and currently the most popular one I use to create stories is Whiteboard Animation.

I know that video is massively important and still rarely used by businesses to educate their employees, buyers and investors.

It is also hugely important in training and education and I have also assisted in the creation of a 5 hour mind-mapping video course on http://www.udemy.com/the-secrets-of-effective-mind-mapping, as well as my own LinkedIn Lectures video e-course with over 49 lectures and in excess of 8 hours worth of content.

On my journey, I also learned huge lessons about working with or on behalf of other people. These lessons were gifts as they reminded me that I needed to work for myself and deliver my own talent to the world.

Well you know what they say; 'You never arrive', so I'm looking forward to the unfolding of more magic on this tour, but until then, here is where I'm at.

'Share Your Story' - Coaching clients and assisting creative agencies to enhance their storytelling.

Wishing you massive success in your mission and keep in touch!

Michael

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